shows - is a great way to attract customers and increase sales!
However, all the money invested in the exhibition can be wasted if you are not able to attract and motivate a large number of visitors.
Are you familiar with such a dismal picture: the exhibition booth of a company.There bored Manager shifting from foot to foot.By flowing a stream of visitors, but nobody lingers longer than a second.
Stand.On it spread materials.Sitting representative of the company and is engaged in the business, all kind of showing that he is not going to be humiliated in front of each counter.As they say, you want to - take advertising.Do not want to - do not take.
Now someone might exclaim: "Is it possible for another ?!".
not just possible, but necessary.
Personally, I really like the expression of one of the businessmen: "If I go to an exhibition, I set the goal to make it paid off in the next 2 weeks and not later.And, as a rule, I reach this result! ".
Good installation, does not it?
Let's look at a few tricks to you after the show got real customers, real orders and real benefits.
Stage 1.No one goes into battle without preparation .
Preparation - a guarantee of success at the exhibition.
First, make the script work for the exhibition.One of the best techniques I know - it's a special shell people.
That is the exhibition should be from 3 to 5 persons, which periodically suited to your stand, and stand there with lively interest in discussing your product or service.
Here triggered royal rule!If other people see that some of the stand are lively, they will inadvertently catch up to, like moths to a flame.People go to the people.The crowd in the crowd.
It is important that people shell perfectly know their role and follow it perfectly.It is better to rehearse beforehand.
Second, think of something interesting to visitors - the original lighting, lottery interesting, useful handouts (eg, some useful tips in your area of activity).
Here the most important thing - to attract attention.
As one of the greatest philosophers of the past LR Hubbard, the money equal attention.
I would have written this rule in large type in the office of every public relations specialist.
The more attention you will attract to yourself, your company, your stand, your product, and so on, the more money you will earn.
But that's not all.
same Hubbard through analysis and observations brought a terrific rule that the reason for the failure of any event is: "too little, too late."
This means that you should start to disseminate information about the exhibition is very advance and in large quantities.
very good way to attract customers, including the exhibition - to use a system of three touches.
This means that one person needs to hear about the exhibition at least 3 times.
You can use mailing lists paper mail (direct mail).
Because you are interested in a particular recipient, who may become your customers.Namely, this is quite a legitimate form of distribution allows you to select a suitable base addresses that advertising went strictly designated number of persons, not spraying budget for those you do not need.
Ideal - is to send three letters of invitation to the exhibition to your stand.Letters must be different and, ideally, keep each other.
order to be motivated to come to the show and find out there is your stand, you can run some super interesting lottery winnings which can only be obtained at the exhibition.
or send themselves lottery tickets and lottery will be held at the exhibition.
You can also send me some good article on how to be useful to visit the exhibition and get acquainted with new people there.And even offer a few ways to start a conversation at the exhibition.
What else can be attributed to prepare?
sure to think over the behavior of those people who will stand to represent your company.
Make and rehearse:
- How will they attract people passing by your booth;
- What kind of questions they will be asked to generate interest and to determine their potential customers;
- What tone and facial expression should they be;
- How will they be handing a business card to remember the potential client on a background of many others.
This is important!
Arrange a dress rehearsal, it definitely will not be superfluous!
And another important point: think up a good excuse to take contact visitors and then process them after the show.
Stage 2.The exhibition itself.
If you are taking the time to prepare, the exhibition itself will take place, like clockwork.Very often, the exhibition illuminates the press.Drawing attention to your booth, you can free to light up in the media, which is not bad!
Stage 3.Analysis of results.
If you managed to work well and dial contacts with the exhibition, contact with these people in the next couple of days until they experience more hot.In this case, the output will be significantly better.