Media Options

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functions of media in politics today are vast and versatile, allowing you to talk about the media as yet another branch of government.As a direct distributor, carrier, important information, they have a fairly strong degree of influence on the masses.Due to this they perform various tasks and acquire different functions.

media the first to receive, process and convey information about the most important events for the authorities and the people.In this case we are talking about data containing, inter alia, review and comment, and endowed with social significance.These functions are called the media information.

great importance is the method of producing (fragmented or sequential) and the quality of the information.It depends on the qualification of further actions of political agents.In this case we speak about the educational problems faced by carriers and disseminators of information.The functions of the media, of course, does not include a profound and systematic assimilation of knowledge.For this there are special institutions.Nevertheless, the educational function of the media is large enough.Disseminate information affect the formation of various views and positions, extending the evaluation and educational opportunities for citizens.

It should be noted that the educational and social functions of the media have quite a close relationship.This often first develops into the second.Under the political socialization of the person understand the absorption of certain rules, patterns of behavior, anything of value.Through this assimilation is an adaptation to the social reality.According to information obtained from the population begins to form an opinion about the activities of political parties, parliament, government and other state institutions, as well as the cultural and economic life of the people.

great importance in the development of society have the function of the media as the control and criticism.In some countries, carriers and disseminators of information are different specific unboundedness its object.This control function media in such countries are very effective, since there is not only a legal but also a moral evaluation of these or other events or parties.In these cases, the evaluation criteria are the law and public opinion.

In democracies, the direct control of the activities of the media takes place only in extreme cases of emergency (during the war, for example).In other situations, the media activities quite independent.Moreover, it is often due to investigative journalism formed a special parliamentary commission, decisions of great importance for the life of society, begin criminal proceedings.According to many analysts, the media control functions are especially necessary when a weakened opposition and the imperfection of state control institutions.

most commonly manifested journalism in democratic countries.Media are now considered an integral component of the mechanism of democratic functioning.Mass Media representatives of different groups provide an opportunity to express their opinions publicly, and seek to unite like-minded people to combine their common beliefs and goals, as well as to provide well-defined interests in the public opinion.In other words, the media is in some sense the roots by which any political structure derives its vitality.Assessing the role of mass media in the public life of the state, it should be borne in mind the complexity and diversity of this structure, which in turn has a major impact on those tasks that are put in front of this institution.