New Collaboration - designer JOSEPH TURVEY for RIVER ISLAND!

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After the resounding success of the collaboration with the British menswear designer Tom Lipopom (T. Lipop) River Island is proud to present the second men's collection line Design Forum: Tёrvi Joseph (Joseph Turvey) for spring-summer 2014.

to Loveexpressive prints and experiments with materials already earned Joseph Tёrvi fame as one of the boldest and most promising young designers.

key theme of the collection - all sorts of variations on the theme of camouflage, but not a classic, but with a splash of pink shades.It is embodied in the clothes in the style of a sport-chic and original accessories made of neoprene.These things - sort of a new interpretation of the aesthetics of street fashion 90s.

«I have always admired the River Island: they push the boundaries of fashion and put at the center of high-quality design, so this collaboration was for me a very natural and logical.The starting point was the work of the famous hip hop photographer Jamel Shabazz, in particular his documentary Planet B-boy.They have influenced the choice of fabrics, colors and silhouettes for my collection.

Prints and drawings, in turn, inspired by the history of the blind mountain tourist Bill Irwin, who made his climbing and hiking with the help of dogs.I do like to mix different genres and concepts - what I was doing at work on a collection "- shares his impressions Joseph Tёrvi.

On the occasion of this collaboration River Island also presented a short film "London Collections: Men", shot by director Alex Tёrvi celebrated at the event Fash / On Film at the London Fashion Week.Fash / On Film - a joint initiative of the British Fashion Council (British Fashion Council) and River Island, whose purpose - to support and develop the video in the fashion industry.

Tёrvi Joseph earned a bachelor's degree in "Fashion Design" in 2010, and in February 2012, graduated from the London College of Fashion graduate with a degree in "Design of a man's suit."Since then, he had already awarded the title Ones to Watch at London Fashion Week, and start cooperation with the famous project for young designers Vauxhall Fashion Scout, and culminated in a presentation to Tёrvi Fash / On Film.

collection is available in selected River Island stores worldwide and online.In Russia, the collection is presented in the shopping center and Metropolis shopping center Gallery (Saint Peterubrg).