Today it is impossible to find any company that does not use the principle of marketing of its activities.Everything from the individual entrepreneur and ending with international corporations are promoting their products or services one way or another, build relationships with their customers and create its image in the market entrepreneurs.
Marketing Basics imply a purpose, mission and strategy of the company.They are not always expressed in the form of written and official documents, but each owner always keeps in mind the image of activity, which he wants to achieve.To better understand the functions of marketing, it is necessary to address the sources and find out what led to its formation.
If we carefully understand the basics of management and marketing are very similar.It so happens because science community, which formed the foundation of their formation.Sociology, psychology and economics constitute the foundations of marketing.Each of these areas have made an enorm
social marketing piece
relations in society and its well-being, which is studying sociology, helping marketers to understand which product is ready society, and with the release of which should be postponed.For this reason, under constant study of the life of society, its political, economic, religious and moral components.There is also a social marketing, which aims to create a positive image in the eyes of potential clients and customers.Moreover, its basis is the principle of attracting clients due to the popularity of the company and the trust relationship to it by the competent authorities and the people.
study of behavioral factors formed the basis of internet marketing.That is analyzed carefully how the user will behave during their stay on the site and how the information will be exhibited there up to his ethical standards and expectations.Most of the advertising campaigns carried out, taking into account the psychological characteristics of a particular target audience.
economic part of the marketing
Marketing, like any science, is to be analyzed.Any event held within its framework, should yield a positive financial result.It was his numerical value and forms the basis of marketing in economic terms.To determine the effectiveness of an advertising campaign for applying economic formulas and postulates.
thus lay the foundations of marketing in social relations, emotional characteristics and economic benefits.To carry out effective promotional and image campaigns need to take this into account.Each owner of the company, guided by these principles, will be able to bring the company to a new level, increase profits, and win a good name.The rule is simple: profit obtained depends on the satisfaction of the end user.