students proved themselves to public service.
Recently the building of Finance Academy under the Government of the Russian Federation results of the contest the social project "Happiness to be close."Initiative of the event belonged to the club sports championships "Golden podium."
problem of child abandonment is extremely urgent for Russia.Statistics says about the millions of children who for various reasons found themselves orphaned.Every child, regardless of age, is vital to grow in a complete family.Increasing the number of married couples, loyal to the adoption and practice to be able to reduce the need to build new orphanages, to form a complete healthy generation of Russian children.
The main goal pursued by the project "Happiness to be close," is to promote adoption and to attract the attention of Moscow households to various methods of placing a child in the family.
main target audience of the project are students of Moscow universities and colleges, as well as working youth.
organizers of the competition "The happiness to be near" gave young people complete freedom in choosing the forms of realization of social advertising, the main requirement, which had to adhere to the participants - the promotion of adoption and guardianship.
Competition held in six categories: movie script;Development of the campaign slogan of social orientation;drawing, collage;Photo;mock logo of social advertising;layout banner PSAs.
total during the contest were selected about a hundred works.Works of participants, the winners were published in a special album, which was distributed among the youth.The award ceremony took place on November 30 in the building of the Finance Academy under the Government of the Russian Federation.
In addition, the winning projects of participants formed the basis for the present social advertising.So, the best scenario, the video was shot, and the most successful posters on a social theme have been published and made available for educational and boarding schools of the capital.
In general, it is important to note that due to the competition of social advertising "Happiness to be close" managed to attract talented young people to the social and activity.The project took place thanks to the support of the Department of Family and Youth Policy of Moscow.
