What is media advertising and how it differs from the content?

accessing various sites in search of information, we often see flashing before his eyes images, pop-ups or links to various resources.All of this in the language of professionals called the "media advertising".Banner - is not just a hyperlink to the advertiser's site, but also visual information to improve the ranking and image of the company or, if we talk differently, creating a brand through targeted data placement.


Filling the banner may be different from the usual photo or logo to the animated image overlaid with the text, which can vary, creating some action.

advertising banners placed on relevant search resources, or intended for that banner exchanges.

banner big plus is the low price compared to similar and much larger range of audience.That is why the media advertising the most profitable and productive, as well as helping to solve such problems as information and PR-campaigns.

to the banner was the most effective, you need to make sure that he had an attractive appearance, but it did n

ot look too clumsy and bright;The information is such that the image and text ads are memorable and were informative.

Media advertising will bring good results if done correctly banner and advertising platform chosen according to the campaign.

are two types of banners: the usual, made in the format .Jpeg or .Gif, and started based Flash applications and Java, which allow you to add audio or video.

Advertising banners are of the following types:

- information - they simply transmit the relevant information about a product or service;

- branding - creating the target audience pleasant emotions associated with the advertised product, increase brand awareness.

The most popular formats are these: Pop-Under, Top-Line and Rich-Media.
advertising banner made using technologies Pop-Under, appears in a new window, and not embedded in the page you are viewing that absolutely does not irritate the user.Also, this technology supports not only the usual format, but also allows you to embed a banner in the sound and video.The advantage of using them is that they have no limits on the size and design, activate the window advertising is possible only if the elements of a fully loaded, requirements to design websites that are selected as advertising sites, very low.

Technology Top-Line used in the case when you need to unwind any brand of goods.Banners are increased popularity due to large size and location in the header.

Rich-Media - is a multimedia format that is based on the technology flash.
media-contextual advertising - a way to promote the web, which is in coincidence with the advertised material's needs.Such advertising is designed to help find the required information on the desired subject.

contextual and media advertising can be of two types: topical and search.