Every employer in the course of business are faced with a term such as sales.What is it?At its core sales - is the amount of cash that for a certain period of time received in cash or bills to the owner.Also, in some cases, this figure may be measured not in money, and the amount of goods or services provided for a clearly defined period of time.
from the definition of the concept of sales volume shows that it is directly related to the net profit.Logically, to improve it is first necessary to increase the rate of sales of the company.So, how to increase sales?
1. If the operation of the company or individual entrepreneur is associated with the sale of a product (service) directly to the final consumer, it is important to choose qualified staff who would not only ideally knew all about selling products, but also has certainqualities: could be interested buyer and "force" him to buy goods moreover, for which he came, a few related.But we should not forget to motivate staff to perform better.The most common way - a fixed salary + percentage or a specific amount for each unit sold.In addition, it is possible to issue premium (based on the month or quarter) employee, whose greatest sales.This will encourage a more productive work.The staff does not want to work, you must be punished: small fines, reprimand, deprivation of the annual premium, and an extreme measure - dismissal.Maybe it sounds cruel, but the staff acts absolutely.
2. Carefully monitor the market, particularly in the sphere of that to which you belong.Try to dilate (open up new point, stores, branches) and select a place with the highest concentration of people, new districts.Do terrain analysis, which are going to work.Find out the age, status, social status of prospective customers.For example, to open a shop or a luxury perfume brand of shoes in a small neighborhood, where most of the population of senior citizens - it makes no sense.
3. Let as much information to its existing and potential customers.Create a web site, which will be a maximum of information, and unroll it.If you doubt that you can do it - invite professionals.According to psychologists, even the basic colors, graphics, font size can affect the sales website.Take care of a page on the social networks.Conduct contests, promotions, promotional companies, handed out leaflets on the streets, to advertise on television and radio, participate in exhibitions, etc.The more people know about you the better.
4. Go with the times.Plastic cards are gaining more and more popularity among our compatriots.Even pensioners have mastered ATMs and receive their pension in this way.Make sure that your customers can pay for goods or services provided by plastic card.Many banks now there is a bonus program that provides for customer discounts for the goods in certain retail outlets in the calculation of a credit card.Concludes an agreement with the banks, expanding their customers.
5. Learn all the rules and intricacies of the calculations of the goods.This will help to increase sales by 20-50%.
6. Hold the existing and win new customers."Make" buyer to come back to you again.Enter the discount cards, arrange regular sales, shares with gifts to attract friends, etc.
Since the increase in sales during the crisis quite hard in the first place, use those options, in which people receive some additional benefits: discounts, gifts, discount cards.
