One effective tool for long-term management of investment processes in the enterprise, in terms of implementation and development of significant changes in the macroeconomic indicators, market conditions and the uncertainty of the investment market, under a system of state regulation of market processes is the investment strategy of the enterprise.
investment strategy of the company (enterprise) is the developed system of goals touchable invest over the long term planning and investment is determined by ideology and common development objectives, and also to find effective mechanisms to achieve these goals.
investment strategy of the company is a kind of master plan for the actions of the company in the field of investment processes and activities.It identifies priority areas and forms of this type of activity.Besides the financial investment strategy forms the nature of resource investment, and the sequence of steps in the implementation of the long-term goals and objectives, provides a thoughtful and planned development (growth) enterprises.When connected to the strategy of goals and objectives with the ways to achieve them, it is a defining boundary of the proposed investment activity, as well as solutions in the fields and forms of investment activity during the promising period.
investment strategy of the company is one of the most important components of the choice of the enterprise in the strategic plan.The main elements of it are the common goals of development in the long term, mission, strategies, functional system for each activity, the methods and means of distribution and formation of resources.
investment strategy of the company is determined to develop a number of conditions, which are responsible for its relevance.
1. The intensity of changes in external factors in the investment environment.These include - the dynamics of the main indicators of macroeconomic factors that are associated with the activities of the enterprise and investment activity, technological progress and the pace of growth, fluctuations in investment market conditions, the volatility of the investment policy of the state, as well as the forms of regulation of such activities.All this does not allow the management of investment only previous experience, and based on traditional management methods.Therefore, in the absence of investment strategy adapted to external changes, this may lead to the fact that the individual business units in their investment decisions can be multidirectional, that will eventually lead to contradictions and inconsistencies, and as a result of a significant reduction in the effective investment.
2. Go on a new level (stage) activities.The investment strategy of the enterprise, which is designed in advance allows for adaptation to changes in the investment opportunities of the enterprise in the course of economic development (growth).
3. The radical change in the goals and objectives of operations that are associated with new business opportunities.In implementing these tasks, you need a change and introduction of new technologies, changes in the range of goods and services for the production, development of new markets for the sale of products.Under these conditions, a significant increase in investment activity in the enterprise and the diversification of investments should have a predictable character that ensures the development of a clear investment strategy.
