Section Logistics, which is responsible for distribution of the material flow between the retail buyers, called distribution logistics.It encompasses a variety of interrelated systems: storage, transportation, marketing and others.The fundamental function of it is winning, best distribution, which is the correct forwarding and efficient cargo handling.However, the implementation of this function is inappropriate without determining consumer demand and proper organization of its satisfaction.Thus, the distribution logistics - is to plan and control the movement of goods to the place of consumption (including the consumer) to minimize costs.
main stages of this industry consists, first, of the distribution of orders when purchasing goods between suppliers.Second, the implementation of planning and control of cargo and delivering them directly to the storage areas when entering the destination.Thirdly, distribution logistics is the disbandment of a stock of goods between areas of production and implementation of tracking material flows in the sales process.
last movement takes place at a logistics channels.Under them meant many participants in the process, starting manufacturer and end customer.In addition, participants in the distribution channel are the wholesale company, and of course retailers.All of them are actively involved in goods movement.They act as intermediaries and are useful for the first link, and for the latter.
distribution logistics assumes that several types of intermediaries.Dealers - these include resellers, carrying different operations with the goods for its own account and directly on its own behalf.Distributors - mediators, which can be both wholesale and retail, and transactions on behalf of the manufacturer, but particularly at its own expense.Brokers operate only an intermediary role, they are not the owners of the products and services provided and have no right to dispose of them.Agents - representatives and assistants of another person.With a selection of wholesale intermediary firms, manufacturers take into account a number of factors, which include the intermediary's interest, knowledge of the proposed product, the reliability of a third party, and more.
Logistics distribution as the ultimate goal is the creation of conditions necessary to meet the buyer with the goods or services.It is understood that the industry has not formed any new values of the material plane, and produced a unique service, where customers are on the one hand directly to the producers themselves, on the other hand - buyers of goods.
In addition, distribution logistics is a functional area of macro- and mikrologistiki.On mikorurovne it studies the movement of flows, which are organized within the scope of companies required.There is a process to improve the operations of receiving and processing orders, delivery to the designated place and the organization of after-sales service.At the macro level is the development of the logistics channels and their units, which provided merchandising.Tasks, aimed at improving traffic flow, studied the development of new ways, ieFormation of logic circuits based on distribution channels.
Thus, this type of logistics is inseparably linked with the mission of the enterprise.In that case, if the goal of the manufacturer is identified, it is aimed at their implementation, providing the required quality of product distribution, using resources as efficiently as possible.
