The aim of the mission of the enterprise called concretization in a form accessible to managing its implementation.There are five main principles, on which the definition of it (the goal) and specificity properties:
- measurability and concreteness.
- time specified.
- Orientation, targeting.
- consistency and coherence with other goals and opportunities of the enterprise.
- controlled.
To combine tasks apply the method of "tree of objectives".This method allows you to create a hierarchical model.The number of levels of decomposition will depend on the complexity and scale of the tasks.Equally important is the structure formed by the enterprise, as well as the hierarchy of building management.
"objectives tree" is the top.It is a mission of the organization.The foundation on which stands the "tree of objectives", is a problem.These in turn are formulation work that can be performed in a manner specific predetermined time period.
Usually the company has set a number of tasks and implements, having strategic importance for him.
For example, one of the objectives of the organization can be directed specifically at the subsystem "marketing."In this case, the tree of objectives may include the following types of work:
- Development and specification of certain parameters in the new product or service.
- New Markets.This work involves identifying competitors, customers and partners.
- control over changes in consumer demand and taste.
- for the distribution and delivery of goods or services to the consumer.This type of work include, in particular, the promotion of services or products, as well as stimulating the sales process.
- formation of a strategic approach to the establishment of value (product or service).
- for establishing effective linkages communicative nature.These include, in particular, include advertising, public relations, personal selling, and more.
company's activities involves the obvious relationship of subordination and the main marketing and strategic objectives.
The most important moments in determining the tasks include not only the "tree of objectives".Of great importance is the review process and the dynamics of their implementation in a specific time period.
"objectives tree" - a structured set of tasks of the economic system, plan or program.The program is formed in accordance with the results of the analysis of the existing problems in the enterprise.
model is a hierarchical system of objectives has been proposed Ackoff and Cherchmenom in 1957, the year.It is used when a large number of tasks in the enterprise.Thus, it becomes possible structuring purposes and to determine their interconnection.
addition to "peak" (the main goal) and "branches" (sub-goals), model "tree" represents a means of implementation and results.
In a hierarchical system is allocated for each task, the time scale of the content.
process of constructing the "tree" is preceded by the formulation of objectives.Until the implementation of the objectives communicated to the specific performers.After reaching the goals necessarily carried out an analysis of the results in accordance with the construction of a "tree" from the bottom up.
hierarchical model system can be used for both short-term and long-term planning.
For any enterprise having several different departments, as well as multiple levels of management, formed a hierarchy of objectives presented decomposition higher targets lower.The objectives of higher level are more broad and have longer intervals achievements.
