advertising agency or advertising manager?
In large companies, the question is not worth it, departments of advertising and marketing for them - are required.
And for small companies?Time owner of a small business at all is not enough, and the Secretary of such an important matter as the organization and conduct of the campaign, did not commit.
it better to seek the help of an advertising agency or hire its own staff?
Both solutions have their pros and cons.Consider them.
Option 1. Employment of marketing specialist.
Pros:
- employees to work for a fixed fee.
- He can instruct the "adjacent" work.
- specialist devotes the whole day, which may allow more tasks to solve.
- Thoughts regular advertiser occupied by only one project, without having to be distracted by other projects.
Cons:
- new employee will require not only wages and social contributions, and a separate work space, office equipment and so on. D.
- find really competent expert with extensive experience is not so simple.And if they find the questions he will, most likely, his qualifications or appropriate self-assessment.
- Not all companies have a need for constant advertising support.In this case, a bored employee will just receive a salary.
- fairly large portion of the work will still have to perform the third-party organizations or freelancers.It's creative, design, recording commercials, outdoor advertising, banner printing, production of souvenirs and so on. D. In fact, regular advertiser has a coordinating role.
- of the staff of marketing departments distribute orders, not on the basis of the advantages of a contractor, and for reasons of their own benefit.
Option 2. Work with the advertising agency.
Pros:
- Great experience and versatile skills of employees.As a rule, the presence of the agency ratings, research, and so on. E., Allowing more efficient allocation of the advertising budget.
- advertising agency takes care of all approvals, workflow, delivery of promotional materials, control of the correct way of advertising, and so on. D.
- deeper knowledge of the market.Especially true when you need to find a rare specialist, pick up an unusual souvenir, urgently produce anything, and so on. D.
- You pay only for the work done.
- Agency kickbacks contractors do not need it and so gets them a commission.
Cons:
- agency work harder to control.
- In the case of a large advertising budget commission agency may be considerably higher wages employee.
way, many immediately dismiss the second option, believing that working with an advertising agency - is too expensive.But this is more myth than truth.
Indeed, an advertising agency working for free will not, as well as the hired employee.
But first, most of the agencies involved in the advertising campaign, have their agency discount in the media, operators of outdoor advertising, manufacturers of "outdoor advertising" and so on. D. Most often, the commission, which the customer pays the agency, is from 5 to15%.
Secondly, the Agency is not just spending your money, it optimizes your advertising budget and leads the entire campaign to a common "semantic denominator."A mediocre advertising campaigns can strike not only the budget but also the image of the company.
What to choose?
universal advice, as always, no.
If your needs in advertising and monotonous fairly consistent throughout the year, it makes sense to look for a new employee.
Well, if you are actively promoting 2-3 times a year, or your needs are varied and unpredictable, you should make friends with a good advertising agency.
How to choose a good agency?All again as always: work experience, recommendations, portfolio, and of the internal sense, of course.
literacy and effective advertising for you!
