Wednesday information business is expanding as quickly as it increases the appetite of the buyer.And he is constantly growing, requiring something not just new, but new to the concept of "all at once" and even in a beautiful package.Society becomes more complicated, and with it the traditional relationship between the producer and buyer.And recognize here, who is the hunter and who the victim is very difficult.
Invariably, only one thing - someone dictates, and someone performs them.The flow of information is moving at great speed, so the fact that yesterday was considered unusual, today will be rated as "good".In this, perhaps, lies the main problem of the information market.
relationship between quantity and quality deteriorated.It was difficult to choose, and a huge number of ideas and proposals that something really worthwhile.And the ability to create something memorable not for a day or two, but for decades or centuries even eliminated automatically.And if it is not excluded, what is the chance that it is your advertising campaign (SC) perpetuate commodity advertiser in the minds of several generations?The issue date, and, most of all, the rhetorical.
ability to evoke in people, in this case, buyers, consumers, valuable.At times, it may seem absurd, but it is better to have a share of the absurd than the share of "nothing."That is what the leadership of many advertising companies to create in their advertising campaigns.It should be noted, they have it pretty well.
all depends on the desire of the customer, of course.Each advertiser may be the most spoiled capricious buyer who wants the mythical "star from the sky" and not the mythical demand for its products.And in war, as we know, all good.In good measure, because not all buyers are consumers pampered and capricious, fortunately.
Do not forget that all began with the activities of advertising.With the help of, public funds achieved success in the most famous and successful advertising campaigns.The ability to "back to basics" by choosing one main feature of the product, and make it the focus - a skill that comes with time, but not all.
It would not have progressed information market, it will always be a certain list of resources that will exist regardless of trends or tastes.It is hard to imagine that advertising will suddenly and disappear as unnecessary, or because its creation takes time, money, and a significant share of creativity.The strength - the information in the knowledge of the tastes of the audience, which is being developed for the advertising campaign.If this can be done perfectly by accident, the notorious "at random" one time, where is the guarantee that the second time you just incredibly lucky?
lovers everywhere enough, suffers from information business as a whole.Perhaps it is because of this gradually begins to decline the effectiveness of advertising messages.Not all products and services are easy to take and develop a successful campaign over a short period of time.In most cases, the manufacturer does not think about it, probably because his business - to create.And in most cases, failed campaign can be laid partly on him.Therefore, before taking responsibility for the development of Kazakhstan it is necessary to assess not only the opportunities, but also to understand that the effects tend to be unpredictable in a bad way.
