The logo is a graphic symbol manufacturer products.Just note that the logo and connected with each other, or to be more precise, the logo - it is one of the types of styles.
To understand how this works sign, just go to any store, regardless of the type of product.Famous brand you will learn only a cursory glance.Theme, logos, fonts and images are the main factors that distinguish the goods from the competition.
Thus, the symbol positions in a specific product market segment, as a sign of recognition for consumers.Starting work on the development of the logo from the beginning of creation of the enterprise.
In order to understand a little bit in this part of PR company, consider what are brand names:
- visual - graphic elements, symbols;
- verbal - initials, inscriptions, figures;
- combined - a combination of verbal and graphic notation.
Regardless of what brand name is used, it is the property of the company.The visual design of the performance should meet the aesthetic standards, the activity of the company, as well as to be memorable and sold.
So brand name - this is the style of the company, by means of which the consumer makes a choice in favor of a particular product.This item is subject to special requirements:
- relief perception of the brand;
- recognition products;
- stimulate the purchase desire;
- association with the guarantee and quality.
As seen from the above, the logo is designed carefully, taking into account the specifics of the market, consumer preferences, and many other aspects.The style combines the artistic and design work, marketing, knowledge of the legal aspect, psychology and culture.The last two points are important, because different countries the same signs are perceived differently.If in our country no one will confuse a certain image, then another would cause public outrage.Therefore the choice of the logo should be carried out carefully, if the company plans to enter the international market.
As mentioned above, the brand name and logo are firmly connected to each other.Starting work on a graphic design trademark, do not forget about the specifics of your business.To do this takes into account not only the direct image or inscription, but also colors.The consumer should occur only positive associations.For example, red and its shades indicate action and is known to attract attention.But it is not always appropriate to its use.Yellow - sunny and quite mild.This shade is often used for fundraisers, children's products design.Blue - the color of the mind, so that it is ideal for companies producing equipment, and also for any training courses.Purple gamma used for companies aimed at creative activities.
This is only a brief description should look like the logo.If you are still not clear for what purpose so much attention paid to this part of PR, then check out the logos of banks and mobile companies.You can be sure that even without the accompanying explanations you accurately determine the name of each institution and the brand.
