essence of the innovation process is targeted actions related to the initiation and development of a new product or service, the implementation of the market and its further spread.
innovation process is a coherent set of actions the idea of innovation to design, build, implementation and dissemination of innovations.These stages from conception to implementation will be discussed below.In other words speaking, the innovation process - is the activity of the economic entity, that is a process that consists in the development and implementation of research results into new or improved products or services sold on the market, or process that is used in the production activity.
Innovative process includes seven components that are connected into a single daisy chain, which form its structure.These include:
- initiation of innovative ideas;
- market research;
- exploration and production of innovation;
- implementation of the produced innovation;
- innovation promotion;
- economic evaluation;
- spread.
innovation process begins with initiation - activity, which is to define its goals and objectives, understanding the respective ideas and in her documentary evidence.Last - is turning it into a document property rights (copyright certificate, license) and document the process.
Initiate Innovation is the beginning of the innovation process.Once the idea of a new product has been well documented, marketing innovations carried out, during which examined the demand for a new product or service to determine the number or volume of output, product characteristics and consumer properties, which should be at the goods coming into the market.After that there is a sale of innovation and the market appears a little of her party, which promote, evaluate the effectiveness and spread.
promote innovation - is a system of measures, aimed at its implementation.After that the economic calculation of its effectiveness.The innovation process is completed dissemination (diffusion) innovations.
Diffusion (in Latin - spreading, distribution) means the spread development of innovations in new areas, new markets and new economic and financial situation.
Management of innovative processes as a subject of study in its evolution passed four main stages.
The first of them was implemented factor approach, which addressed the evaluation criteria for each component piece of the corresponding management.At that time, applied for the most part, extensive methods of development, manifested in the quantitative increase in scientific and technological capacity.
second stage was characterized by the development of innovative concepts of the functions of management, focuses on the study of the types of management and decision-UR (administrative decisions).
The third stage began to apply a systematic approach that allows us to consider the subject of innovation (enterprise, organization, etc.) as a system of interconnected components internally, aimed at achieving specific goals and the principle of feedback.
fourth stage is related to the growing popularity of the situational approach to the understanding of the objectives, meaning and content management innovation, allows the analysis of factors external and internal environment, organize and combine optimally different behaviors innovation manager or effective managerial decisions.
