It - one of the most successful women of Russia.She's a big business, and four children.She managed to survive the divorce and be happy again.How it all fails?Natalya Kaspersky share their secrets of success.
ELENA Likhachev: Good morning, are you listening to "Finam FM".My name is Elena Likhachev ,.What is the "Anti-privateering," in our country know everything.Unfortunately, the success of "Kaspersky Lab" is mainly associated with Eugene Kaspersky, and yet - and most experts in the field just so sure - do not be Natalya Kaspersky, is unlikely to be the success of the enterprise was so obvious.Today we have a guest Natalya Kaspersky.I am very glad that it has come to us today, in the program "They did it!".Natalia, good morning.
Natalya Kaspersky: Good morning.
Likhachev: First column "Status."
STATUS: Natalya Kaspersky, Chairman of the Board of Directors of "Kaspersky Lab", CEO of "InfoWatch".Married.The mother of four children.Natalya Kaspersky
how to do it: She graduated from the Moscow Institute of Electronic Engineering, specialty "Applied mathematics".He holds a Bachelor of Business Open University of Great Britain.In the 97th year, along with three programmers founded the company "Kaspersky Lab", which was headed by more than a decade.In 2003, on the basis of "Kaspersky Lab" was created by the company "InfoWatch", dedicated to the development of tools to protect confidential information from internal threats.In 2008 Natalya took fourth place in the ranking of most influential business women of Russia.It has numerous awards of Russian and international IT associations and publications.He enjoys skiing, playing the guitar, he loves to travel.
Likhachev: Once again, good morning.Thank you for what you have come to us today.Natalia, my first question regarding the ranking, recently published in the journal "Finance".On this list you after Elena Baturina, we are now the number of the richest woman in Russia in the field of IT.You generally like to think of this rating and that you all think about this?
Kaspersky: I must say: a negative attitude.I generally affect people who like to count money in someone else's pocket.In this case, the rating is counted quite strange, because my "state" - in quotation marks, it is the state that can not be named - is counted on the basis of certain hypothetical capitalization of "Kaspersky Lab".
Likhachev: A thought only "Kaspersky Lab" or thought something else in "InfoWatch", General Director you ...
Kaspersky: I do not know what they thought.I have a few non-public investment projects, including the largest - InfoWatch, and all the free money, I, in fact, invested in these projects.Their value is extremely difficult to accurately assess.That is, out of all my assets I have an apartment in Moscow, and the car - that is, I would rather belong to the middle class in terms of its assets, so of course I was greatly impressed by ...
Likhachev: Natalia, answer the following question.And if you had an unlimited amount of money, which in the first place you would wish to have carried out, their own?So from the beginning to the project and for the soul at the same time, and in order to be financially successful - what would you started?
Kaspersky: You know, I have a tendency to still organize the business, that is to do something to put on stream (I think - I may flatter myself in this sense): to build sales channels, somewhere to promote.I really like to promote products, especially erudite.It just so happens that I'm doing.And, say, in the case of "Kaspersky" The situation was such that this is not my idea product - anti-virus software.The product was invented ...
Likhachev: Yes, there are responsibilities, everyone knows about it.
Kaspersky: Yes.Her husband, who as a business that could not do.I came eight years later - we note itself, while all the time he was sitting, it was not as a business.That is, when I came, antivirus sales accounted for $ 50 a month - a revolution we had powerful.And I began to engage in sales, it became clear that I have to this, it turns out, the tendency.I reported this, incidentally, also did not know ...
Likhachev: Let the figures.After, say, one year after your arrival as the company's turnover amounted to?
Kaspersky: We have tens of thousands came out.
Likhachev: Three years?
Kaspersky: Then we first grew exponentially with the bottom three, that is three times the turnover increases, then gradually she slipped to two, then one and a half.In 2007, at the time when I passed the reins of power, we have an increase of 126% per year.
Likhachev: 126% a year - for the year 2007.That is, from $ 55 to ...
Kaspersky: up to several hundred million we got.
Likhachev: Too dollars, mind you.
Kaspersky: Dollars, yes.It was a good ... You have to understand that it's not just me out there so brilliant - we were certainly in a very right time in the right place, very well - just the market growth was the same, that is, the market was still new, this is the first.The second - in Russia it was generally a plenty, that is, we, in fact, were the pioneers in this sense in the software.Third - that our competitors also did not know where to go, that is all wandered blindly and did exactly the same a lot of mistakes.We were on an equal footing.If you now go to the anti-virus market, it is very difficult, it is essential expenses.And by the way, in terms of cost, we are still in a better position turned out to be even compared to our Western competitors that personnel costs were much lower.I remember when I hired a man to sell, paying him $ 300 a month, plus interest.It is considered good money, really good.It was the 95th year.Now this is impossible to imagine anyone today - it just has a few thousand, and - oops - just need external financing."Lab" is not required, "laboratory" was able to go through its own sales.That is, a certain share of luck, of course, was.Well, what we have managed to distribute, that Kaspersky did not climb into the business, and I did not climb to its development to a certain time - then, of course, had to get into anyway.So when you ask - back to your question - what would I do such a thing: I still successor rather than a pioneer, I am implementator.So if there is someone who is able to conceive projects, then I can catch them and develop.
Likhachev: Tell me, but this is your talent management - it vospituem?That is, you have it in the same natural way, as the growing "Laboratory", you will learn with her and learned, or you just knew how to do all this?
Kaspersky: No, just ...
Likhachev: By nature, can it?
Kaspersky: I think by nature I have, of course, a certain inclination.I do have a theory about entrepreneurship.It's not even the manager ...
Likhachev: Entrepreneur.
Kaspersky: I have, yes, most of such talent is something to develop, that is, some kind of entrepreneurial talent.And it seems to me to be an entrepreneur, you need, first, to have the love of a particular risk.I know a lot of entrepreneurs - are usually addicted to a variety of extreme sports.I also love to get involved, by the way ... I recently mastered snowboarding, for example.Prior to this ski skating, then I decided that I ski bored because somehow Moskovskaya Gorka uninteresting, and I decided that now I'll be on a snowboard.Generally strange to imagine ...
Likhachev: And that's doing such figures as they do it?
Kaspersky: For starters, yes, suddenly, op-pa!- A mother of four children.I can not even sons.
Likhachev: What you're done.
Kaspersky: I've been proud of myself.
Likhachev: to outdo even their sons.
Kaspersky: jump on, yes, in a sense.That risk appetite and some recklessness, of course, be in the nature of, or simply not turn entrepreneur.And, perhaps, the desire to build something they cultivate.Ability to communicate with people - is very important, of course, the property.I brought it, I have it from birth.I was very closed child, I have always been a huge problem in communicating with the child, but somehow here ... When I came to the "Laboratory", I had to communicate, in fact, I did not know the English language.Our first sale was in the West ...
Likhachev: Sorry, but you have come as someone or you came as a wife?
Kaspersky: No, I came as a seller.My task was at least something to sell.That is just my take in larger companies, which then restructured, so to speak politely, I was a salesman.And then I quickly realized that to do his own company, and has already started to push Kaspersky: let me draw your own company.Kaspersky believed that big business - it's reliable, and small - it is unreliable.As it turned out, it is not, and a couple of years we just had to create his own company.But some things I myself was brought up.For example, I had to write a letter in English, which I did not know, people I did not know.And I remember my shock when I received a call some our German, with whom we have just signed a contract and started me something to talk on the phone.And I did not understand a word.Generally.Imagine my shock?And I told him everything: "No. I guess we can not go for it."And then said, "Write me a letter" - is the only thing I was able to squeeze out of himself, that is ... Somehow, you know, have learned.
Likhachev: Tell me honestly, do you think, if you do not, Evgeny Kaspersky was able to unwind as it happened?
Kaspersky: No, I think not.
Likhachev: I asked about this particular bundle that you have developed with her husband Eugene Kaspersky, that is, he developed this product, you have to implement it.It is, in your opinion, the scheme is acceptable, effective?What is it?
Kaspersky: With the caveat that it is the ex-husband, and we just had a fight because of business.That is, we must understand that ... Yes, the scheme is, of course, correct.That is correct, in my opinion.What are the pitfalls?Pitfalls of those that if you constantly with the man at work, at home, in the end, and you can lose control and fall out, and it is generally ... Our difference was quite a big hit, and in general, we risk losing everything,but somehow we manage to stay and were able to spread the private from the public, so to speak, from business, to separate it.I do not think that only played a role - there were still some other factors and interests began to diverge progressively further and further, but, nevertheless, the result is not very positive in terms of family life has been achieved.Although in terms of business, it was the right organization.
Likhachev: You are how do you evaluate the current situation for themselves?
Kaspersky: I have a husband, in my family life is very clear: I have a husband, it is all about, and I ...
Likhachev: zaboyalis I just ask a question, you now have to build family life.
Kaspersky: This is another family, new babies, even a difference between children pretty much turned.And I believe that family life should be someone to dominate, and it's not me.Because I have enough worries at work and management work, so the home is completely dominated by her husband, it is all about, and I just ...
Likhachev: So just walk out.
Kaspersky: Yes, it happens that we argue, of course, unfortunately, not going anywhere, after all, is also very well-known personality on the Internet Igor Ashmanov, he does a lot of things.And "Nanosemantika" - that's a joint child.But we do not do it a hundred percent, it should be understood.I - insofar as, just as an investor advocate, Igor increasingly engaged in development, that is, he would be shipped back.But in general, we meet in the morning and evening.And at the weekend to think about where we're going together.And we communicate by e-mail, SMS communicate by telephone more than once we communicate personally.
Likhachev: What in your life to fit four more children?Four!Natalie - I will remind you - a mother of four children.That is, InfoWatch, three start-up, a lot of different things at work for certain large projects in Russia closely - that is, you know the scale.And another four children.
Kaspersky: Well, somehow too late to start, you can start over.Even I do not know any more wound up.
Likhachev: And when the latter?
Kaspersky: My daughter is quite small.The eldest son I have now graduated from the university, so I will not say that he needs my daily control.Rather, it is difficult to be found at home.The second son - also a university student.Senior - geographer, has defended the diploma, so that it can be said for almost five minutes without a geographer, and the younger went in our footsteps, studying at the Faculty of Computational Mathematics, that is to be a programmer, which is quite logical for this family.A younger daughter is small, very little of it is not known what will happen.And the older daughter already have management skills, I just see them.
Likhachev: I have one last question.Could you advise women who are experiencing a certain crisis in the mid-life ... I understand that you have experienced similar crises - related, firstly, to divorce, it has coincided with the carving up the business - rather it was this difficult,probably, plus children.and so on.How to overcome all this?In your case there is any recipe?
Kaspersky: You know, I may, I'll start from the beginning all the same?At least a couple of layers to tell about the young women of the Board?I am often confronted with the fact that modern women are beginning to think about housing, and believe that it will first career, and sometime later give birth to children.I believe that a woman should give birth to a first child, and then to do anything in your life, because it's really some achievement that needs to be done, because the more years pass, the more you realize what the true value.A true value lies precisely in the children and family.Unfortunately, when a woman gets it at 40, and she has no children, then fix something impossible.Therefore, it is better to understand somewhere early, at least by the age of thirty-five.So I always his surroundings, when I asked the woman about it, I always say ...
Likhachev: Quickly give birth and then ...
Kaspersky: You first give birth, and then we will understand.Because this career does not prevent, ever, under any circumstances.On the contrary - it is very much strengthens the will, and the person realizes that he needed someone that he is, for whom to work.
Likhachev: Motivating a person, yes.
Kaspersky: Otherwise do not understand, why live.That is, you live here, make a career.Especially career - this is such a stupid thing, really, because I work for someone else.Today, you work, you work, you got fired tomorrow.And yet - it seems that life is heading to the sunset.God, how - I got fired.And this is not the end in fact.Well, fired, so what - you will find another job, just think.Who cares?But you are you, you have kids who love you, who are waiting for you with open eyes who need to read a book at night, which must be ironed on the head, that you kiss - that this is the main happiness.And the crisis - any crisis - to overcome them easily.If I did not have children, I do not know what I had.There were children, they supported me, and it was in this sense simpler.Therefore, on average, than women more children, the happier she is - I would measure such a measure.I'm such a happy man middle - four, after all, this is not the maximum.
Likhachev: You have what you want?
Kaspersky: Well, I would have given birth to another, if there was a little bit younger.When we met Igor relatively late, we had to do a little bit earlier.That's the only thing I regret - that we should have more to give birth.
Photo source: super-lady.blog.ru
Articles Source: Radio FINAM.FM hr-portal.ru
