Throughout the term "social responsibility" came into use in the 70s of the last century.As a rule, it means the nominal corporate obligations.In accordance with this concept, the organization should take into account the interests of the entire society, not just their own.This means that they should be responsible for the impact their activities have on customers, suppliers, shareholders and other parties involved in the working process.At the same time commitments may go (and even should) beyond those established by law.That is the social responsibility of management - is including independent measures to improve living and working in the company of people and society.
approaches to social commitment in Europe
Many researchers pay attention to the fact that corporate activity is understood in different English-speaking countries and in Europe.Some organizations are limited to assisting the poor and local communities.While supporters of the other, a more proactive approach, believe that corporate social activity must not occur simultaneously and improve the education of the local population, to give him the opportunity to apply the newly acquired knowledge in accordance with the interests.Only through such action, according to them, in a society creates sustainable environment.
Reporting social activities
Company must also be accountable to society for their actions, constantly keep a record.Thus, corporate social responsibility as a concept, it should take into account the environmental, economic and other kinds of influence of its activities to certain interest groups or the whole of society.The basic principles of conducting this type of account is a number of developed reporting standards and guidelines.
pulses for commitment corporations
decision on whether to make active use of social practice, the host organization under the influence of a number of incentives.
1.Eticheskoe consumerism.Influence of informing users about the environmental or social side of their decisions to purchase.
2.Globalizatsiya.Many corporations tend to be present in the world markets in order to remain competitive.
3.Uroven education and awareness of society.Using the Internet and the media to increase his own popularity and activity.
4.Zakonodatelstvo.States regulate processes related to conducting business.
5.Vynuzhdennoe taking responsibility for the consequences of crises.
social responsibility of the state
It is a more general term, compared to the previously discussed.On its effectiveness can be judged by the policy, which it implements.So, it is harder than, the level of responsibility of the state to the society below.Conversely, the better it is thought, the less business representatives violate the law and the more citizens support the government.
