All manufacturers should study the market of consumers.Depends on the number of traded goods and services and, as a consequence, the profit from the sale.The consumer market is a group of individuals who are interested in this product or service to buy them for personal use.Besides this kind of market there is a market producers, wholesale trade or market intermediaries and government agencies.Model of consumer behavior is an important for a successful business.
consumers of goods and services are distinguished primarily income and age, tastes and education.Therefore, market participants have studied trade buying patterns of consumers.They divided into groups of potential customers and the production of goods and services, oriented precisely to their needs.
the market develops direct communication with the client was not always possible.Model of consumer behavior and its study was a necessary measure.A huge amount of money is spent on finding the tastes and capabilities of potential consumers.
This problem has been marketing.Model of consumer behavior formed in five stages.
first - is the awareness of the problem and the need for a particular product or service.This happens long before the fulfillment of the purchase.It compares the actual and desired capabilities.When the desire to reach a certain peak, there is the urge to buy.
followed by the process of gathering information about the goods, which are able to satisfy the desires and needs.There is a selection of the goods or services of adequate capacity.Sometimes, the user can skip this step if the excitation state has reached a high level.In this state, it is affordable to the manufacturer and can make thoughtless purchase.As sources of information can serve colleagues, friends, advertising, media and visual inspection of the goods.
model of consumer behavior is influenced by sources.The greatest amount of information provides commercial advertising.But the maximum has the effect of personal data have sources.
important task is to develop the marketing strategy, which is set to the buying patterns of customers and fail to purchase a particular product is.It is necessary to identify the more influential sources of information and use them to attract customers.
After gathering information occurs assessment of options.Here we consider the properties of specific brands, the corresponding request.For each user a set of important qualities.
The consumer can create his image of the goods and properties that it should have.Each defined as the buyer can impart their level of importance and significance.
After evaluating the options comes the fact of purchase.
followed by reaction.It shows the customer satisfaction perfect act of purchase.
model consumer behavior is of several types.They are listed below.
Unsure behavior occurs when there are several similar types of goods, high prices and a certain percentage of risk when buying.
Habitual behavior is characterized by the lack of difference between the marks and the goods of low consumer involvement.For example, the purchase of salt.
search behavior model.It arises when the buyer is not much involved in the process, but the differences between different brands of goods considerable.Then otrebitel tend to easily change their preferences.
