modern urbanized society, mostly multicultural, includes a large number of subcultures defined in sociology (in anthropology and cultural studies) as a group of people, interests, and beliefs that differ from the interests of the general culture.
modern youth subculture - a collection of groups of minors cultures of people of different styles, interests, behavior, demonstrating the rejection of the dominant culture.The identity of each group depends on social class, gender, intelligence, common traditions of morality, national origin of its members, is characterized by a preference for a particular genre of music, style of dress and hairstyles, taxes in some places, the use of jargon - that forms the symbolsand values.But it should be noted that today each group is not characterized by strong identity, it can be changed, in other words, a person freely move from one group to another, mixing different elements from different subcultures, in contrast to the classical individual categories.
youth subculture may be defined as a lifestyle and a way of expression, developed in groups.The main theme in her sociology is a relationship between social class and everyday experience.Thus, the French sociologist Pierre Bourdieu said that the main factor influencing the character of the group is the social environment - parents' occupation and the level of education that they can give to their children.
There are many studies and theories about the development of these cultures, among them the concept of moral decline.Some historians argue that up to about 1955 youth subculture as such did not exist.Before World War II, young people, who were called only children up to their entry into the age of majority, at least when it comes to Western society had very little freedom and no influence.The concept of "teenager" has its origins in America.One of the causes of youth groups called increasing consumer culture.During the 1950s, a growing number of young people began to influence fashion, music, television, cinema.Youth subculture emerged finally in the mid-1950s in the UK, when the Teddy Boy, distinguished by special attention to their appearance (they were replaced in the 1960s came a fashion) and rockers (or tone up boy) who gave their preferences motorcyclesand rock and roll.Many companies have adapted to their tastes, developing marketing strategies, creating magazines, such as the English music magazine «New Musical Express» (abbreviated NME), finally appeared and television channel - MTV.Open fashion shops, discos and other places, targeting affluent teenagers.Advertising promised a new, exciting world of imagination for young people through the consumption of goods and services.
However, some historians argue that the youth subculture could appear before, during the period between the world wars, citing flepper style.It was a "new breed" of girls in the 1920s.They wore short skirts, short cut their hair, listened to jazz fashion, over-painted face, smoking and drinking alcoholic beverages, drove cars, generally showed a disregard for what is considered acceptable behavior standards.
Today there is any one of the dominant group.Youth subcultures in modern Russia are increasingly forms the western youth cultures (eg, emo, goth, hip Hawker), but characterized the Russian specifics.
