Social responsibility of business - is a definite positive and voluntary response to the company's social problems.The level of participation, in which the organization is considered following this principle, there are two opinions.First, the social responsibility of business is that the company conducts its activities aimed at increasing profits, not breaking the law.Second, the organization, in addition to meeting the requirements of economic plan should make certain voluntary contribution to society's problems and consider how it affects workers, consumers, the environment.What is certain is that in recent years among companies and experts are increasingly starting to dominate the second point of view.
If you rely on it, it should be understood that socially responsible business must generate a specific, focused on the positive solution for the problems of society behavior in all areas of the company.All this should be reflected in the mission, goals, values, as well as in local documents regulating the activities of the organization.And social responsibility - it is not only the behavior of certain senior management, and principles that are observed at all levels of the organization.In practice, there are few of the most common manifestations of these principles.
The first is the formation of so-called package of benefits for certain employees of the company (it includes a variety of forms of assistance in difficult situations, voluntary medical insurance, supplementary pensions, the various recreational activities, free food, summer holidays for children of employees).Basically, all this can be found in large companies.
second manifestation of corporate social responsibility at the site of the organization - the presence of (Soviet-era) on the balance sheet of various infrastructure unrelated to production activity: dispensaries, kindergartens, hostels, network engineering, sports complexes.The content of the fixed assets of the company requires a balance of interests between economic efficiency and social objectives.However, when a company gets into a difficult financial situation, non-core property - often the first thing which reserves management is seeking to cut costs.
also social responsibility can manifest itself in charitable activities carried out in respect of certain categories of citizens (veterans, infants, the disabled, students, etc.), objects of cultural, historical value.In addition, it can be to finance any activities (sports, cultural, holidays).
Solving such problems, the company is working to create a positive image and receives certain intangible dividends.In particular, social responsibility strengthens the confidence of the partners, governments, forms of organization around the "zone of prosperity", attracting skilled and trained personnel.
