Relatively recently appeared on many products marking Made in PRC.Which country supplies these products, because the map of the world there is no state with the same name?It turns out that this marking replaces all the famous Made in China.
PRC - country China
It's no secret that Chinese goods are often perceived negatively, even believe that this is the Base products.In the minds of a large number of consumers sitting obsessive awareness that products from China - a very bad and poor quality.The roots of such beliefs are rooted in the waves of cheap consumer goods coming from China on the shelves of markets and shops from the end of the 20th century.Multinational companies with production in China, decided to make a change of perception among consumers and eliminate related to goods coming from that country, the negative elements.Here and there was a mark Made in PRC.Country of origin of products, where there is such a sign, as you already understood - China.
Reputation - a delicate matter!
Abbreviation PRC stands for People's Republic of China.It would seem, that's all the wisdom.But if you think about it, you realize that this is the first undertaken in the modern history of the rebranding of the whole state.To get rid of relentless Association that China - is a low-quality goods, the most modern communication techniques.In today's environment, when the frantic pace of developing all sorts of multimedia technology, these techniques work much more efficient "brainwashing" in a totalitarian country.
It should be noted that other states in different historical periods have suffered from the same stigma.For example, in the late 19th century, Germany has experienced difficulty with his label Made in Germany;Products from Japan (Made in Japan) for a long period in the United States was considered substandard.But these countries have been able to change the reputation, which had a long and hard to improve the products for export.And, for example, in the UK still do not really respect their own products labeled Made in Britain, which also is based on a certain stereotypes, by the way, in fact unsubstantiated.
Is there a difference: China or the PRC?The country is in fact the only one!
with Chinese symbols situation somewhat twofold.Thus, the inscription Made in PRC can be seen on the product just as the transnational corporations whose industrial plants and factories are located in China and produce fairly high quality products and on goods made in China basements where people on stools or own knees masters of various phoneschargers, communicators, sew "branded" clothes antediluvian hand looms, and so on. n. It becomes clear that neither of which improving the quality of care is not producing country.PRC or China - the difference, in essence, no.Chinese entrepreneurs and multinational corporations have one goal - to avoid negative associations.
in such activities is difficult to find logic.For factory products from the PRC, produced by developed in the US, Europe and Japan technology, it has a good enough quality.These products are exported not only in Russia, but in the same United States and Europe.In this connection, it is more logical to deal with the manufacture and export of counterfeit goods within the state, in this case, and marking Made in PRC will be perceived by consumers better.However, the Chinese government about the quality of exported products is their views.
Such is rebranding!
It is clear that autosorsing production and its movement in the province of China performs in modern conditions is extremely beneficial event for large industrial companies.Through tax credits, save on wages, they significantly reduce the cost of production.Consumers, too, is profitable - pay, after all, accounts for less.And there is a new product label - Made in PRC.Country somehow must contend with negative connotations!Good or bad, it can be judged only by the number of corporations due to Chinese factories increasing its own production facilities.If you do not take into account the ephemeral nature and magnitude of changes marking Made in China to Made in PRC, the result is that it is an ordinary rebranding brand.
In conclusion
One American family spent over a fascinating experiment.One day to discover that the whole house is filled with Chinese-made products, the relatives decided to abandon all the things on which there is the label Made in China or Made in PRC (the country is one).The family decided during the year to dispense with the use of Chinese goods in order to assess the extent of implementation of products from China in their lives.After living for a year in this way, family members came to the conclusion that they had to become smarter and spend more money.They admitted that they are unlikely to be once again ventured into an experiment.And you?
