What is the market?It is a meeting point of demand and supply.In the developing world, the economic emphasis on marketing policy.Marketing is directly involved in the life of the market and aims to make the exchange between buyer and seller.
number of companies, various companies and factories every day increases significantly, they are all trying to improve their sales and take a leading position among the other competing companies.In order to determine at what point the company is the number of sales, it is necessary to calculate the share of sales in a given sector consumption.
market share - is a marketing component, which can be expressed both in kind and quantity name.The increase in market share is very important for the firm or company as it is a basic element of profit and revenue.Marketing allows you to accurately monitor and see a picture of the future sales of the new product.
on market share growth influenced by the following parameters:
- There is such a thing as market segmentation.
segment of the market - is its division into certain categories of consumers for which is inherent in the purchase of one type of goods.Companies conduct market research market area, further to anticipate the reaction of customers to the emergence of a new product on display.
improve sales, bringing new products to the consumer turnover, the company raised the number of its own sales, thereby increasing market share in the target segment.
- Also one important factor is the competition, which significantly affects the growth of market share.The competitiveness of firms depends on how professional they were able to identify customer needs, design appropriate products, establish communication, set the appropriate price threshold, organize customer service and delivery.
- Management should encourage staff motivation.The effective work of sales managers, the better the result of sales of the products, respectively, and the share of the market will grow rapidly.
- The heads of major companies pay a lot of attention in the international market, they invest huge capital to hold a place of honor.Provides uninterrupted flow of advertising to expand and promote the global market level of your product.The higher, the company is moving in the global arena, the higher the market share.
calculation of market share and increase its
Many large companies exist and develop market research departments.Their task: determining market share and increase it.In their work they use targeted and strategic planning based on information collected and processed.
market share is equal to the ratio of the current actual value of sales to the total volume of goods and services sold or controlled in the market.An important criterion in the calculation of market share is a certain amount of goods and services that the company offers.
market volume - the number of sales, which was carried out on it for a certain amount of time.
specialists counted the volume of production, exports and imports are available, the number of possible buyers of the goods, analyzed national statistics on the various economic sectors.After the above marketing analysis begins development of a strategic plan to increase market share.Calculations of its share and capacity - it's pretty hard work of marketing and sales management products, as well as the work of the sector is not possible without the other.The increase in market share is when the best innovative product created in a symbiotic relationship of buyer and seller.
