advertising industry is constantly growing and evolving, however, it remains unchanged-depth study of human psychology, as a potential buyer.How to attract, how to pay attention to customers is a certain type of product among many similar?Psychology of color in advertising is one of the main levers of influence on the buyer.
turn to psychology, which says that each color carries certain information, and the information is much more effective impacts on the senses rather than the mind.What do the colors in psychology?Each color carries some information that is different in different countries and peoples, but also one of the people in different social strata.
Psychology of color in advertising based on the following knowledge:
Red - and annoying at the same time warm.It creates a sense of tension and contraction of space.Great for sexual and emotional personalities.Use it better on a small and confined space with gray or turquoise.
Yellow - attracts attention even longer held in memory, but too bright can withdraw from the psychological balance, it is better to use it in a limited space, and combine it with green.
Orange brings a sense of joy, impulsivity.It is desirable to use on small and "cold" surfaces, for example on goods machinery.
Lemon (light-yellow) - the color pushes away from him a feeling of insignificance and colorless.
Green - the color of life, the main features of which is the removal of pain, fatigue.It goes well with white.By itself, too calms down to melancholy.
Blue color has a pronounced therapeutic effect, perfectly it helps with neuralgia.
Blue - gives a feeling of harmony, relieves stress and inspires confidence in their abilities, great for frustrated and tired of people's lives.
Purple for people temporarily located in an unstable mental state.
White has always been a symbol of purity, although it is better to combine with other colors such as red, green or blue.By itself, the white color is too sterile, which can cause its rejection.
Black color is a symbol of elegance and individuality.
Cinnamon - the color of the Conservatives.
beige unconsciously associated with gray.
Turquoise quite cool color, so it is desirable to combine with the red color to compensate for this.
Gold - the color of power people who constantly strive for it, feel their superiority over others.
Pink carries a sense of weakness and sweetness.
is important not only the color, but also their number.The best is a combination of two colors, which can also be supplemented with shades close to them for greater expressiveness.Psychology of advertising actively use this knowledge to promote products on the market.
Psychology of color in advertising is an essential and basic element of maximum sales, and if all the colors have been chosen correctly and sale of the advertised goods went up, then it indicates the correct color, which over time can become a sign of the brand, that is a proprietary color.
Psychology of color in advertising involves the use of the knowledge presented research psychologists: such as the value and impact on people of color, shape and more.To advertise a new product on the market is nothing more important than the right advertising strategy - there is no important details, everything must be examined and analyzed.
