Window showcases modern shops beckon ... Already they look "at the light."So beautifully presented attractively in their various products, beckons advertising about passing on this day promotions, discounts ... that sometimes involuntarily Will you come and ask the price!And buy!
What is more, in addition to displays, are gaining customers advanced centers of retail chains under the brand names - such as "Auchan", "Pyaterochka", "The Seventh Continent", "Line", "tape", and others?
Creating a brand and store design
owners of large-scale commercial, shopping and entertainment, even, begin their projects dealing with the development of his own style of their future enterprise.Of course, important, and the name and logo of the trade company.They, of course, also play a role in consumer perception.It should sound and look stylish!Creative!
Sitting at the table business negotiations, the designer and the customer evaluate local market conditions, the real possibility of trading business, the target audience needs and develop the concept of the upcoming activities.All these data will be reflected in the developed design project shop.Think through and clearly planned everything - from the device windows to the inner space of the room.Stylish design with functional equipment, of course, contributes to customer flow.
Rational use of retail space
When designing trade enterprise professionals must determine the optimal ratio of trade and outbuildings, properly place the equipment in them.The well-designed shopping facilities will ensure the free movement of his customers, easy navigation and unimpeded choice of goods.The visitor in this case will be able to without too much fuss quickly find the proper product at a reasonable price range, desired products, size, color, and so on. D. To attract buyers the opportunity to not only high-quality products and their wide range, but also professionally planned retail space and thoughtarrangement modern demonstration equipment.
Isolation zones presenting new products
the trading floor actual allocation of special zones for the presentation of new products.For full visibility of goods should be involved modern facilities (lighting, colors racks, audio advertising) or the presentation of a variety of goods through the 3D photo.To demonstrate the luxury goods can use innovative solutions.For example, display advertisements for their preparation (if applicable food products), or show the last collection (when it comes to industrial goods) on the LCD monitor.It should attract the attention of buyers.And yet - in order to attract the attention of buyers.Such a dramatic demonstration of the product and constant updating of displays and allows, among other things, speed up the sale, to get the maximum profit ...
Wine production
Give people the opportunity to try your product!Whatever you sell, specify the day and time that will be tasting products.Promoters directly at the store carried a similar advertising campaign, motivating participants - potential customers - for the purchase of specific products.This event will generate both a favorable attitude to the products sold.Such informing consumers about products helps to increase sales in the field of stocks, on average 1.5-2 times.By purchasing a quality product, a person is required to share information about it with their friends and acquaintances.This marketing technique is very effective and is available for the majority of owners of commercial enterprises.
Maintaining consumer interest
Undoubtedly, the most effective way to increase consumer interest is the ability to save money.Most visitors will choose the product that is sold at a discount.Consumers tend to consider itself a profitable purchase and helpful.Announcing the daily small discounts on different products, you encourage customers to go to the store for another product with the designated discount.
high level of service
Face supermarket is its highly qualified and trained staff with perfect appearance, dressed in uniforms with badges that distinguish these people from other visitors.The polite form of communication staff and willing to help in any situation on the territory of the store attracts customers in these areas to become loyal customers.Most visitors will enter the market, where it is waiting to be informed about the product and help make a difficult choice with a large assortment.
customer flow depends on the degree of motivation of sellers adequately perform their duties.Attracting buyers in the market is teamwork - from the seller to the store manager.
set of measures that you will choose to promote their brand and attract customers (bright windows, stylish design, promotions, tastings, discounts, personnel training), will pay back the money spent, and you will see the real effect of the activities.
