high potential of Russian regions contributes to an increase in the number of foreign investment companies wishing to develop business relations with regional business, for which cooperation can be an effective catalyst for growth.Regions are able to independently conduct social and economic policy.Ways to achieve the objectives are such tools of territorial marketing, such a pricing policy in marketing, which are able to solve the problem of investment (commercial) and tourist attractiveness of the region, and above all:
- administrative, political, socio-economic, financial resources;
- resources aimed at creating a positive image of the region: the regional and international fairs, advertising campaigns, information booklets, leaflets, posting information on the Internet, and more;
- resources aimed at the development of business and culture of life in the region, as well as infrastructure development.
Development of modern concepts of regional marketing, competent pricing policy in this sector of economic activity, are in demand today challenge for regional economic growth.For example, Nizhny Novgorod region, possessing one of the most favorable in Russia's investment climate, is the most successful example of a region with enormous tourism and investment potential.
In accordance with the program of development of the region until 2020, identified priority sectors of the industrial development of the region: the automotive, information technology, chemicals and petrochemicals, aviation and metallurgy industry, building materials and tourism.The region has developed a unique administrative mechanism of investment projects, aimed primarily at minimizing bureaucratic costs and the provision of various preferences implementers of investment projects.
In recent years, Europe has experienced high growth in foreign investment.If in 2007 the amount of foreign investments amounted to 469 million. US dollars, then in 2011 it has already reached about 710.2 million. US dollars.In the future, projected stabilization of the annual growth rate of foreign investments at the level of 115%, which will allow for strategic planning in the field of economy, quickly determine which pricing policy is most effective in the implementation of an investment project.
Nizhny Novgorod region is one of the largest industrial regions of Russia.
In terms of the region's GDP ranked 7th in Russia, and in the structure of its economy is dominated by manufacturing industries.In the mining industry accounts for no more than 1.7%.Industry of the region has more than 650 000 enterprises with more than 700 thousand people working, or 62% of total employment.The peculiarity of the region is the high level of mechanical engineering (43.6% of the region's GDP), metallurgy (16.7%), petrochemicals (6.9%), Energy (9.7%), food (9.7%), timber industry (4.4%), and defense industry with the appropriate scientific - research complex.
Science and Technology sector is represented by more than 100 scientific organizations of different levels, from academic institutions to design offices factories in the region.The scientific approach to production allows more intelligently plan, what the pricing policy of the company the most profitable in the rapidly changing market conditions.The education system in the field are trained more than 200 thousand students, including experts on economic specialties.Modern approaches to teaching, the liberal pricing policies in education, make the region virtually self-sufficient in ensuring professionals of all levels for different sectors of the regional economy.
Nizhny Novgorod region and in particular the Nizhny Novgorod during the Soviet era was a "closed" area for the entry of foreign visitors.As a result, today, the Nizhny Novgorod region is little known potential counterparties and does not have a sustainable image abroad.But the huge regional potential, well-developed marketing strategy and pricing policy in this area, advertising companies, subject to available funding, genuine interest and initiative on the part of economic agents, of course, able to ensure the investment attractiveness of the region.
