modern world dictates its conditions, its rules and principles that have an impact on all spheres of life.The exception is not, and this sphere of life as marketing.The concept is a relatively new.Under the marketing understand the principles prediction of customer needs, as well as organizations through advertising.This is pursued very important goal - increase sales and make a profit as high as possible.
For this purpose, the concept of marketing.
Turning to the economic literature, it becomes clear that the concept of marketing - a method of doing business in a market economy.In other words, the principles aimed at making a profit and the consumer.
marketing concept presuppose a toolkit activities, as well as a set of regulations and rules to be used every company claims to leadership in a particular area.All these rules and regulations are subject to a single goal - to get as higher profits and meet all the needs of the consumer.
Economics offers a few basic concepts.In general, they can be divided into two categories.The first is the classic model.The second model includes modern, more advanced.
So classic marketing concept, as a rule, are more than theoretical.They are not always relevant and adapted to actual use in business today.However, if you set a goal to consider any business from different angles, you should resort precisely to the classical concepts.
classical concept of marketing is divided into the following categories:
- production, which addresses issues related to the production of various products as well as production technology.
- Trading, dealing with issues of pricing, naming and brand management.
- concept of marketing is rightly called the most complicated.Sales - a sale.Therefore, this concept implies a study of this aspect of the business, as the final product contact with the target audience and establish a relationship with the subsequent conclusion of the transaction.
This concept is outdated since it focuses on the production base, and in the twenty-first century - the century of technology and information - this approach is irrelevant.
so use advanced, modern marketing concept.They take into account the effect of technological advances, information, the World Wide Web, the automation of all aspects of society, including business.
modern marketing concept involves permanent improvement of the products offered, as well as business practices.This means that you need to take such measures that will help increase the profitability of business, increase its efficiency, expand the range of products or services.To do this is to improve the already existing products and develop new ones.
Among the new concepts of the increasing role played by the so-called e-marketing.This is the most effective way to advertise a product or service.It can reach consumers around the world with minimum effort.It is possible to use not only the Internet but also publications, television and radio, but they are not as effective in reaching a global audience.E-marketing is more affordable, and it is his undeniable advantage of all the others.
To be a successful entrepreneur, to steer the ship of its business to the promising horizons, is to possess the concepts of marketing, and to spare no time to study the new trends and directions.
