For each company, regardless of its size, important positive activities.Typically, it is expressed in a profit.Qualified staff, good working conditions, high wages do not always guarantee a complete success.It largely depends on the manager (director).Its activities are aimed at creating a work environment that is so called: marketing staff.This concept includes several aspects that need to be aware of and responsive in working with people.
clear statement of purpose and mission of the company
overall objective of bringing people together.They know what to do their job.In addition, team work allows us to achieve great results in a minimum amount of time.It should be noted that the aim should be presented in such a way that everyone can understand and easy to remember.It should be as simple and interesting.
Diagnosis of organizational culture
Marketing personnel involves the creation of some of the rules and laws that apply only within the company and contribute to performance.It often happens that the leader allows his subordinates some freedom in behavior.As a result, the team having informal relations based on the habits of individuals.In this situation, the head is very difficult in any way affect the workflow.This has a negative impact on productivity and, as a result, reduced the income of the company or enterprise.Consequently, the task manager -Clear formulate requirements for staff (working hours, dress code, rules of communication and behavior, responsibilities, etc.).
Determining staffing needs
In order not to incur losses and increase revenue, you must determine the number of people you want to reach the goal.Head studying marketing staff as a science, to cope with it easily.As part of this task, you must calculate the load for each employee and salary.As a result, it will be possible to determine the minimum and maximum number of employees needed at the moment.
Create sought jobs
to attract qualified professionals necessary to create appropriate working conditions.This plays a role as the level of wages and staff, facilities and so on.
introduction of a reward system
Human Resources Management - is not only a variety of control methods and limitations.For the best and most hard-working employees shall be provided bonuses, raising the ladder, etc.
To goals were clear, consider the functions that are assigned to the marketing staff:
1. Information.Collection of different information: about the job market, the external and internal environment of the organization, etc.
2. Analytical.Processing of the data, compilation of various reports and the proposal of measures to improve employee productivity.
3. Communicative.Building links with the labor market and employees.This is necessary to meet the organization's needs for personnel.Such connections are made through the employment service, educational institutions, employment agencies, media.
Summarizing, we can say that the marketing staff - is a specialized activity directed on creation of working staff, maintenance and improvement of its functioning.Typically, large organizations are special departments that deal with just that.Experienced and qualified specialists are few and hard to attract them.Therefore, the goal of marketing is to create conditions for work, from which it will be impossible to refuse.
