What is the demand?This is a major characteristic of the market.In marketing - it is the main object of continuous monitoring, detailed study and the impact on people.
Demand (by definition) - is the need for, the presentation of the market and constantly reinforced by money.Talking about its solvency can not be because of any kind of inquiry is by definition a solvent, and otherwise it is simply a necessity.This concept can also be defined as the ability and intention of the consumer to purchase a particular product in a particular place at a particular time.Forks demand are different.
The buying - is a complex phenomenon, which is composed of different elements that have a certain social, economic and demographic characteristics, as well as regional.These components make it possible to differentiate the types of consumer demand on different grounds.These actions facilitate the child's adjustment.To date, the following types of demand:
1. Negative (goods or services).The market does not accept the product or service.The task of marketing in this case, is the study of the source resistance and determining the ability of a marketing program to change negative attitudes to positive by upgrading the product and even more actively promote the buyers.
2. Lack of demand.It happens that the consumer goods or are they attracted to him indifferent.What to do?What to do?We need to find ways of linking the basic properties of the product with the natural (daily) human needs and interests.
3. Hidden.This demand for a product that does not exist.Many people dream to have goods which do not exist.In this case, the task of marketing is to determine the magnitude of the potential market and the creation of effective products and services that can meet this demand.
4. What other types of demand?Parse continue dropping.At saturation commodities market demand falls lower and lower.Marketers need to undertake a thorough analysis of the causes of his downfall, as well as find out whether it is possible again to stimulate the sale of goods (services) by finding new markets and product modification.
5. Irregular.Depending on the time of year and even day to sell the goods may fluctuate.We must look for ways to smooth out such fluctuations and distribute demand on-time with flexible prices, a variety of incentives and other methods of motivation of consumers.
6. Supported.Typically, in such a situation the company is satisfied with its own trade.Forms are characterized by his lack of demand, and when demand is supported - this is the most pleasant situation.The aim of marketing is to support the current level in spite of the ever-changing preferences and tastes of consumers, increasing competition.The goods must be of high quality and the company's employees constantly evaluate the level of customer satisfaction, then to analyze the correctness of their actions.
7. excessive demand.In such a situation it is higher than the offer, the firm can not (or will not) meet him.We must look for ways to permanent or temporary reduction of such high demand.This can be done by raising prices or reducing service.The policy of the company is called demarketing.
8. undesirable.This demand for a product that has established itself as harmful to health.In this case, you need to convince consumers of "bad" products give up bad habits;distribute frightening information, lead the statistics;sharply raise prices and limit the availability of this product.
Here we examined the kinds of demands in marketing.
