Modern life is characterized by dynamic, highly competitive.In such circumstances, there is a constant need to improve in all areas of human activity.This gives birth to innovative projects, is a complex, risky, expensive and lengthy process.
Innovative projects are in the development stages and some of them on all projects have a high degree of uncertainty.A very important point is the introduction of innovations in production, market acceptance of these innovations.Many innovative projects indicate at an early stage of development results, budding success, but then at some of the technical and technological conditions of closing.Innovative development is determined by the variety of tasks and goals.Different innovative projects to solve their level, subject-content structure, the nature and objectives of the period of implementation, as well as the type of innovation.
in the implementation of innovation involves several parties: customers and investors, designers and suppliers, artists, scientific and technical experts, managers and project team.
management cycle is represented by two stages: the development of innovative projects and the realization of the innovative project.A special role in the chain of all types of work plays a managing innovative projects.Under the direction is considered a process in which adopted and implemented management decisions related to the definition of objectives, the organizational structure, planning and control of the implementation of innovative measures in the light of the implementation of innovative ideas.
innovative projects aim is profit.But the development of the whole cycle of works, up to the final implementation of projects in production, requires investment, which is needed to attract the carefully crafted business plan.The investor runs the risk of their funds, it is important for forward-looking ideas.
To remove the fears of investors, in the business plan of innovation project includes basic information about the project, in the form of presentation of business ideas, business description, the object of investment and management systems, description of the business environment, organizational, financial and legal terms, in the form of technical-economic studies, description of risks and insurance.
Business ideas can be built on the basis of its own research and development, the demands and needs of consumers, competitors' products, the views of employees, various publications.The business plan must reflect the application of a new product, it has space for a list of features and factors of attractiveness.This refers to the values, the possibility of purchase of the product, its price, functionality, environmental quality, the brand of the product, its reliability and service life.Novelty goods subject to special requirements from the perspective of having analogues in the market, the competitive advantages of the product, its market of novelty, the new application.
