To maximize the success of running your own business, customer base should always be at hand.This can be a special notebook or book may list in the phone book you want, but the main thing - to have it with you, wherever you are, even if you relax on the beach.Above this list must constantly work to make sure that customers are not left to the competitors, to periodically inform them about useful innovations, in general, to do everything so that people did not forget about you and want to cooperate with you further.
It is important that the customer base was carried out in an organized, namely:
- Systematically make the account available information and its analysis was carried out making the right business decisions.
- There was a special program "customer base" in the computer medium.It is easy to use and very useful.
Conveniently, the customer base is stored in a special program of Exel, which looks directly at a table with additional features.This program is free, and the customer database can be constantly updated thanks to the infinite number of rows and columns.Exel program is easy to use and does not require specific skills.
scheme, under which is the customer base is quite simple.The difference will be only in a specific activity, but the principle remains the same.If you give an example of such a large and extensive business, trade in building materials, it is necessary to apply to all companies engaged in construction of various objects.This information is on the Internet, various newspapers and specialized marketing agencies, which have a base of essential institutions.There is no field of activity is limited, at least for each call in construction.
If we talk about network marketing, in this case customer base filled through polls, bypassing the, flats and so on.You can knock on doors.
When will prepare a specific list of clients, people need to ring up and report as short as possible, it is better not to overload the information.It will be useful to have, in addition to telephone, e-mail client to always dump the necessary information and there.
should understand that some customers, even permanent, can be screened for a variety of reasons, which is why you need to constantly look for new and bring them to their base.If your business covers a very different audience, it is advisable to hire a couple of people on the formation of the client base through telephone calls and collecting information on the Internet.So, you can save time.
important is the individual approach to each client, that people always knew that you remember about him, felt its importance.Next to each client, you can make various notes indicating the important points relating to a specific person.Database with customer information - this is the most valuable and important tools for successful business, store it carefully!
