The functions of advertising and its effect

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Advertising has become an integral part of our lives.We are faced with it in any field.It is because of advertising, you can learn about new features and products and services.The famous phrase "advertising - the motor trade" is fully consistent with the seriousness with which it bears.Let us consider in more detail the functions of advertising and the effect it is having.

manufacturers and service providers seek to profit from their activities.To this end, it developed a marketing strategy and determined the number of people who will be interested in the products or services.Marketing strategy includes several directions.One is the promotion of products or services.That this includes advertising as a method of increasing sales.

advertising objectives can be different: an increase in sales promotion activities of the company or communication with society.

Depending on the function affects distinguish advertising.

informative function provides notification of the public about products and services.She tells about the features and properties of the product, as well as where it can be purchased.This is the main function of advertising.Many consumers appreciate the information that provides a complete picture of the product.This saves them time and money.From ancient times, many manufacturers of goods (craftsmen) made her designation, which helps customers identify the right product.Today, this function is carried brands, logos and trademarks.Bringing information to the consumer relevant today.

Psychological function affects the mind of the consumer.It shapes their concept of prestige, social status and as a result, the preferences when choosing a product.Advertising in this case tells us what is the status of this purchase.She talks about raising the standard of living or cultivation (in case of purchase).In this case, advertising is still the engine of introducing new inventions and technological progress accelerates.

But at the same time, in addition to educational information, advertising must appeal to make a purchase or to any other action.This is the next function of advertising.Bringing to the consumer the right information, it should encourage him or make him a desire to buy a product or service.It is in this case we can say that all the main functions of advertising worked.

In addition there is a commercial advertising and social advertising.It is designed to protect children, pensioners, the disabled and the entire society.In addition, public service calls for the protection of the environment, animals, etc.It is a way to promote social values ​​among the population.The functions of social advertising have the following division:

  1. Socialization.This promotion of social values ​​and norms of life and behavior in society.It becomes a conductor in the modern human society.
  2. engine of progress.In this case, advertised new technical developments that improve the life of society.It may not be direct advertising, and attitude of people to the appearance of change.To some extent, this educational function.It can be said that the functions of advertising related to each other.
  3. Assistance in the development of society.With this feature, formed mass behavior model, shared values, norms, which are fixed in people's minds.

From all this it may be noted that the role of advertising in society is quite high.It is important not only for each individual manufacturer, but also for the country as a whole.Advertising Options are not only in conveying information to the user and prompting him to any action, but they are also a tool for the development of society and economy.