media - are channels to attract people's attention.Through most of the sellers are trying to influence consumers' preferences.What is the media?It's TV, press, radio, Internet, and more.Consider each of the species separately.
Press - it prints.These include magazines, newspapers, reference books, booklets, brochures, etc.It's periodicals, which are issued once a year, or more frequently on paper.Radio
great influence on the people who are the bulk of the information is perceived by the ear.This type of media influences almost as much as television.Many companies prefer to advertise their products on the radio.Since people listen to it on the road, on vacation, at work.
What is the media?As we reflect on this issue, many are just TV.That he is now giving much of the information.This type of media called TV.It is the most expensive to feed advertising, but also the most highly.Bright scenes together with music and loud slogan literally imprinted in the minds of viewers.Now there are cable TV, which expanded the sphere of influence of television on people.
In the past 20 years, mass information obtained through the Internet people.Current legislation does not say that sites should be registered as mass media.But some companies voluntarily seek that status.At the same time they get the same rights that have other media.Many people prefer to spend a lot of time on the Internet.So he was already weighty competition television.The cost of advertising on sites ranging from a few cents to hundreds of thousands of rubles.The price depends on the popularity of a page on the Internet.
What is the media in electronic form?They are divided into two areas.The first group includes all the space of the Internet, which is represented in the form of sites on certain topics.Another area of electronic media including news agencies, newspapers and magazines by professionals.They are divided into electronic and printed versions of publications on the Internet.The use of electronic media has not only helped to deliver information to more people, but also changed the idea of the capabilities of its storage, display and distribution.
Currently, there was such a concept as a means of mass media.It's television, press and radio.People used the media always act on them.But in recent decades, there was feedback.That is, the audience free to express their opinions about these or other programs, articles, etc.And the media listen to their audience, because the efficiency of work depends directly on the people today.That's 20 years ago, everyone was looking and listening that allowed censorship, have not been able to influence the TV, radio or newspapers.
What the media for supplier firms?This is one way impact on potential customers.Therefore, marketers are primarily encouraged to organize advertising in all media.Since people always prefer something one.Some people like to spend time on the Internet, the other - watch TV.Many fans of newspapers and radio.And in order to reach more people, businesses incur significant advertising expenses.But they should bear in mind that too intrusive effects of the majority of causes only irritation.Therefore, advertising should be developed in a positive direction, so that it causes positive emotions.Then to the goods (services) he automatically will develop the most a good attitude, which will affect the company's profits.
