Many owners of retail price tags on items left without due attention.And absolutely nothing.Here are the most common mistakes made during their design.
- 1. price tags on goods illegible.
in small shops under the goods they are attached, are placed on the shelves, located at a distance from the counter.Moreover, the name and value of the goods written pen.See this price tag is possible only with superhuman abilities, well, or, in extreme cases, binocular.The man, seeing the price is trying to avoid making such a purchase and out of the store empty-handed.The same mistake sellers make typing information about the product to the printer by placing ink saving mode.Letters obtained pale and bright.It is best suited for the design program to create price tags.
2. Poor lighting in the room.
Sometimes, going to the little store, confronted with the fact that the price tags on the goods very poorly lighted.Read the information on the products of interest is impossible.We have to look at it very carefully, looking for the angle of inclination at which the price tag will not shine.
3. Separately, hanging price.
This is usually found in grocery stores.In the refrigerator, littered with all sorts of different products, fixed price list.Of course, in principle, this is not nothing wrong.Many more convenient to view information on it than to look at the name of the product and its price under the steamy glass.But!People are accustomed to thinking of the goods visually.Therefore it is not very convenient when you have to choose the products first and then stand in a long time to seek their cost.It would be much more effective if the price tag was attached to the commodity, and in addition would be duplicated in the list of names.
4. Indiscriminate bunch of price tags that are attached to the wall of the refrigerator.
This is a common mistake made in large, and not very large supermarkets.Here is a refrigerator with a neatly arranged in it a commodity.And all laid out, as it should be: neat and assortment.But the trouble with price tags, though his head enough!It is stuck on the wall of the refrigerator completely disorderly, chaotic, and even covering each other.So tell me: what is so engaged in the trading hall administrators, they do not see such a blunder?Do they think that people would be something to look at and deal?In the best case, the buyer will seize the product, which he first fell into the hands, and at worst - will leave, because without buying anything.
Making price tags have their basic requirements, and you should not ignore them:
- should be well written and clearly visible to potential buyers.
- price, as well as the name of the goods, should be allocated, but somewhat brighter.
- promotions, discounts and gifts perfect attract attention and encourage a purchase, so these price tags on goods to be different from usual.
Tip: be sure to shop around and look at the price tags the eyes of your prospective buyers.Like?Then you will succeed!
