no secret that leaders of different levels of many problems.But one of them, which worries everyone.And it sounds very simply, "How to increase sales ?!"Even out of office, in his spare time, this problem continues to occupy the minds of the great leadership.
This article is recommended that you read each of the above-mentioned people.
And, if you do not mind, I will refer in this article directly to him.
Files: what secret think your employees?
Have you ever wondered what most think your sales manager at the beginning of the working day?
is how sound is usually thought: "Oh no!Again these terrible customer calls!Again, rudeness and listen obsessively to offer goods!Again, these arrogant customers abandoned tube ... How I hate calls! »
That is why managers usually try to stay a little longer on the breaks and make them as often as possible.Those who like cold calling, you can count on one hand.
Now let us look at the secret thoughts of the head of these same managers.At this point in his head is spinning, "How can I get these managers!Only naymёsh, train, he retires!And those who have ever engaged in anything, not just work.That drink tea, then coffee, then run on a smoke break!Chatter in their working time for the whole office!Tired already making his comments ... How to increase sales, I'll never know ... Although most sit down and call me! »
And now, amid all of the above, imagine how it would be nice if a customer calls you YOURSELF!No effort, no nerves and steady growth ... sales!Many orders!Continuous requests to put the score!
All this may seem is absolutely incredible.However, this method is!And he called the sending paper letters in envelopes or direct mail.
method is actually so effective?What is the catch?
At first, can it happen that a thousand letters sent to you will come just one call!
It is always caused by one of the following reasons: firstly, properly selected recipients, secondly, boring, poorly drafted a letter with lots of obscure words and, thirdly, you are absolutely wrong time offered their services (for example, offers flya vacation in the middle of the business season).
order to achieve the perfect effect, it is sometimes necessary to make two or more distribution in different areas of business, to understand exactly what now bite your client and what bait is cast.
However, all of these errors can easily be avoided if the matter is approached wisely and carefully choose the recipients.And also make a truly convincing letter and listen to advice of competent experts.All of these efforts will pay off when the persistent customers to purchase your product themselves will keep ringing in your office and ask to put the scoreboard.And what could be better than a lot of sales made without much effort?
If we are to be completely honest, there is also such that in some types of business mailing list is not given too many orders.However, when we begin to look at the magnitude of these orders, the picture opens in a different light.For example, in our practice there were cases when the client has sent thousands of letters to different organizations and received calls only seven of which came in the end only one order ... But!The amount of this order has been truly grand!
where to start development of the gold mine?
In fact, it all depends on whether you have the time to sit by the text of the letter make, buy the envelopes, and then lovingly packed the letter a few days, pushing aside all business.If no (and if there is), it is always better to turn to a special company that will do for you all boring chore.Your task is only to assess the end result and make their comments and guidance if required.
Until that day, you probably tried a lot of different ways of advertising and spent a lot of money on them.Why not try a more economical and effective method?
Perhaps, it is difficult not to agree.
