Each of us faces every day with advertising on television, on radio, on the street, etc.Certainly, there is little wonder why advertising is a smile and interest, and the other just annoying or indifferent.
No wonder there are so-called language of advertising, which allows the right to influence the subconscious mind of man to push him to the decision to purchase a particular product.Its foundations are used not only in the consumer market, but also in the political arena, because the essence remains the same - to attract attention and arouse the interest of a wide audience.
course, primarily the language of advertising has to be literate, since it is unlikely that a potential buyer have a desire to buy a product of the company, which admits in their booklets elementary spelling errors.But we are not talking about grammar, which we all need to learn in school, but the peculiar secrets used by advertisers, creating videos or conscription alluring billboards.
There is now a kind of stylistic appearance of advertising texts, which was formed under the active influence of an assertive and energetic Western-style promotion.
copywriters often to draw attention to the product, should be able to compose a witty and humorous text for advertising.For example, what are your emotions is the phrase: "Fill the force and vivacity for the whole day?"Agree, it is hackneyed and banal formulation of any means, and because of it already and do not want to know, just not interested.But if you hear in advertising phrase: "My grandmother flew off again at a bachelorette party and not even warned that he would return only in the morning!", Then immediately face a smile and a simple human curiosity makes wonder what exactly it.
But do not think that only humor underlies the creation of advertising, it is fundamentally wrong, just such a turn is one of the ways to attract attention and create a positive image of the goods sold.Often excessive showiness invented advertising text may not only attract and irritate the audience at all, so you need a very careful approach to the construction of each phrase.
important to understand that the language of advertising is used in everything from creating a name for the store, ending with the phrase applied to the package, which we add the purchase.At the same time in each case used subtleties that allow you to achieve this goal.
addition, much depends on how it is framed advertisement.You can carefully choose the right words, but when it comes to printing, or the sign on the store, much depends even on what colors it was made.
Many companies spend a lot of money to create a successful advertising slogan, whose main task - to interest potential buyers and encourage them to take action.Slogan usually attracts the attention of people on the 70% more than any other advertisement, so to create a successful appeal every word is carefully selected in order to get exactly "on target."
Features of language of advertising is still in the fact that he does not accept the use of obscenities and profanity, it is largely only alienate the majority of people, though many will pay attention to such advertisements, but immediately in the subconscious mind formed a negative image of the companythat can not lead to an increase in profit and turnover.
Use and manipulation with comparisons.For example, we often come across the phrase "more than just a TV," "best prices", etc.Somehow, miraculously it works!
language manipulation - this is exactly what is needed to advertisers, because they affect the human subconscious, pushing to buy.Phrases that predispose us to make a purchase, is built on the fact that contain a call like, "hurry, only today and only here ...", "the first time ..." etc.
Language Advertising keeps many more secrets that you can grasp, if only immersed himself in this difficult and mysterious world of manipulation.
