objective and proven facts, which no doubt, none experienced marketer in the field of education, is the presence of the effect of market institutions.
In this connection it may be noted the presence of virtually all public and private institutions of higher learning in the traditional spring and autumn exhibitions held under the title "Education and Career".Universities conduct extensive advertising campaigns, increase the amount of background publications and circulations of magazines advertising like "Where to go to learn."Dynamic and rapidly developing internet marketing education.
worth noting that marketing research services in the field of education can be carried out and will be claimed only at the stage of awareness of the leadership of the institution of the situation when they are not able to offer the consumer more than we have.This applies to the quality and the quantity and value of education.It is here that there is a need to assess market needs and the most adapted to the conditions of their services.
Market research has always focused on the needs assessment of the market.If the school will not change their orientation depending on the needs, conduct market research would be impossible.
is now quite difficult to determine the number of departments in universities that conduct market research.As a result, the exchange of experiences of existing marketing departments like structure in the future will be created in the other universities.Sometimes it may be noted in individual heads of universities distrust of practice experience exchange in the field of marketing research.Sometimes they are wondering why you need to teach someone how to effectively implement their services in the market?However, it does not always need someone to teach, and you can learn yourself.
picture marketing information and marketing research in the educational market is currently depressing.Every year, about a dozen published articles devoted to such issues, but they are largely theoretical.It is surprising sometimes the content of websites of educational institutions.On some of them you can find a lot of valuable information for marketers, including the cost of educational services;others suggest a deliberate attempt to make the information confidential.A lack of information has affected the implementation of marketing research.
