Most of us know that the marketing work (sampling is a part), represents an important element for market launch of a new product and to increase the demand for the already commercially available product.Of course, the main tool used by marketers for a long time was the advertising.But not always to promote sales of its enough.In this regard, today many companies have resorted to such a tool, as a sampling (shares at giveaway samples of goods).We offer a closer look at this concept, learning of his appointment, function and species.
What is a sampling?
In short we can say that sampling - a tool to promote products in the market through the distribution of free samples or the distribution of samples as a bonus with the purchase of any other products.At the same samples can be heard in the store, spread from house to house to potential customers, direct mail, and so on. D. According to many experts, sampling - this is one of the most effective ways to promote a new product.However, the use of this tool shows excellent results in the case of the need to increase sales, which has long been on the market.
When it makes sense to carry out sampling?
This marketing direction is recommended for use in the following three situations:
- you bring to market a new product and want to inform him of potential buyers.
- Among consumers of your products the demand for it is not so great, and you are planning to improve this ratio.
- Would you like to market research, the purpose of which is to find out how your products are like people.
What good sampling?
As we can see, sampling - this is an extremely effective tool.After all, the potential buyer a unique opportunity to study the package, its contents, composition, taste, ease of use, and other characteristics of the goods.And all this is absolutely free.The main advantage here is to draw attention to your brand is what makes it possible to switch the client to the competitive product to yours.
Sampling Marketing is a unique tool, because it allows you to cover a wide variety of product categories.This food, and cosmetics and fragrances, and personal care products, and pet accessories and much more.
Moreover, sampling can be carried out not only in the place of direct sale of goods (as, for example, wine), but also in open areas (streets, parks, and so on. N.).This reduces costs and difficulties in coordination with the management of the shares directly outlets.So, to summarize the pros offer this marketing tool.
Benefits sampling
Some key benefits include:
- Attracting attention of the consumer to your product.
- Ability to switch the buyer with products of competing firms on your brand.
- Formation of consumer purchase habits was promoted your product.
- Building and strengthening the positive image of your brand in the eyes of potential customers.
Species sampling
There are three main areas of sampling marketing.We offer to learn more about them.
1. Distribution of product samples.This option assumes that the product is in the package, which allows the potential buyer to take it with you and, if necessary, to use for other purposes at home.This kind of sampling is called dry sampling.Handing out samples can be almost everywhere: on the street, in the subway, shopping centers, and so on. D. Interestingly, you can see a sampling in hospitals.It seems to be tired after childbirth to women not to advertising of any goods.However, some companies, mainly offering products for the care of babies, young mothers bestow a whole range of free images of products.If a woman will be satisfied with the quality of the goods, it is very likely that in the future it will use the products of this particular brand.
2. Wine.This type of sampling is called wet sampling.In this case, potential buyers try to offer products directly to points of sale.Thus, it increases the likelihood that if consumers like the taste, or other characteristics of the product, it is here, on the spot, will be able to buy it.
3. HoReCa.This type of sampling includes cafes, restaurants and hotels.In this case, as a rule, moving the following product categories: coffee, soft drinks or alcoholic beverages, cigarettes.
What should pay attention to the organization of sampling
To campaign to promote your products passed with maximum success, it is necessary to take into account the following factors:
- Proper and attractive stand design with product samples, as well as training of promoters.Also, pay attention to their appearance, because they will represent your product to potential customers.
- selection of the target audience, the place and time of the action.It is important to calculate exactly when the point of sale visits the largest number of your potential customers.
- sure to once again make sure that the store where you plan to distribute free images, you can buy this product.
- Monitor job promoters.It is possible that he just take your piece samples handed out to pass them off.
