I love to read books on the subject of business.The first business book read about 4 years ago, it was the small booklet Bodo Schaefer, written in the style of children's and adults successfully slipped me by someone of the familiar.It seems like it, so I started to read such literature packs and indiscriminately.The next in line was Robert Kiyosaki, Brian Tracy, Maria Ivanova, and other less well-known business theorists.
The moment of truth has come fairly soon when my shoulder was already about 20 such "masterpieces".Then I began to understand something and learned to compare the proposed ideas to reality around me.Learn to distinguish the bad from the good book and something discovered.A discovery was truly frightening:
80% of business literature - grafomanstvo grandiloquent amateurs who consider themselves gurus in the business.
Only 10% of all the works of this genre are based on practice, plus an additional 10% theorists just fun to read.
narisovyvaetsya scheme divorce suckers:
Any savvy copywriter with more or less developed literary talent can sit down and write a book.It may be called "How to make a million in 15 minutes," or "How to become a billionaire in an hour, if you're an employee of the Minsk subway," does not matter.The main thing - the whole thrown on paper nonsense has been written so that all doubts about the wisdom of the words of the author disappears.Very often, such a lie does not fit in with the thinking of the reader, and he begins to search for the hidden meaning in the book, which is essentially the finish.As this waste paper fails to convince publishers also remains a mystery, but the fact that it occupies a significant portion of shelf space - a fact.
Once the principle of all this deception naebalova clear, let's look at goals that are put before them all these business amateurs.There are only two:
Self-PR.This is the main motive for writing a business book.In an ideal sense, it leads to two additional bonus - increase FSI author and bubble cockpit.
Deck dough.Another important factor influencing the decision to write the book.Sometimes, by the way, may come to the fore if the sophomore poor and lives in a student dormitory.
The last feature of the pseudo-business literature - attempt to sell the reader Herbalife Formula wealth.
There was even a business book that told you how to get rich.Business book can motivate, guide in the right direction, to promote the development of the personality and leadership qualities, but never, never, in a book you will not find a working methodology for the acquisition of wealth.Why is that?
Finished method does not exist.
You must reach it themselves.Do finally have something.
As a bonus track post the list of books that are really worth the time spent, which are written by knowledgeable people, writing that took place yourself.They do not have new and interesting methods of mining the philosopher's stone, or a process for converting water into gold, but they learn a lot.So:
Richard Branson - "To hell with all beris and do!»
Richard Branson - "Naked Business»
Henry Ford - "My Life»
Lee Iacocca - "Career Manager»
Al Ries, Jack Trout - "Positioning.The battle for hearts and minds. »
Al Ries, Jack Trout -" Marketing wars »
From our:
Kotin Maxim -" Chichvarkin E ... genius »
Oleg Tinkoff -" I like everything »
