Economic profitability as an indicator of the development of the distribution network and the distribution policy of industrial enterprises

For the analysis of trading activity it is necessary to use business complex technique, which is economic profitability shows a causal pattern of the whole process of the company.In this case, you must detail the structure parameters that determine the efficiency of its entire system.

Each company has set itself a set of strategic and tactical tasks, which should strengthen the implementation of long-term competitiveness and to provide an indicator of effective management, the economic profitability.Distribution network (hereinafter RTD) enterprises also do not arise out of nowhere and is not a mandatory attribute of activity, and vice versa, is a matter of strategic marketing planning and justification of the effectiveness of the distribution and pricing policy.Therefore, the development of TPN enterprise must meet certain objectives and RTD should clearly carry out its functions.For example, the economic profitability of the company is closely linked with the quality of the SCC, as a factor that pushes it follows the principles of organization:

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1) RTD activities of private entities aimed at maximizing the efficiency of sales and ensuring long-term competitiveness of the enterprise;

2) subjects self TPS positioning themselves as official representatives of the parent company, comply with and positioning elements of corporate identity;

3) subjects the distribution network ensures the highest level of customer service, intensive work to retain and attract real potential end consumers parent company.

4) subjects of the distribution network is carried out monthly reports on relevant forms developed by the parent company;

5) subjects own RTD to make mandatory monthly payment and sample products have been brought in line with the parent company monthly quota consumption by type of product;

6) distribution network entities strictly adhere to the parent company proposed methods of regulation of prices for consumers;

7) subjects of their own RTD in agreement with the parent company must develop the appropriate infrastructure including storage and office space, provides the most comprehensive customer satisfaction products parent company;

8) economic profitability and pricing of the products formed under the laws of the country in which the entity operates its own RTD;

9) subjects self TPS strictly adhere to the agreed area of ​​primary responsibility of implementation.

SCC are Entities own subsidiaries, trading houses, representative offices or branches, in this regard, they should primarily focus on the priorities of the parent company.High economic profitability should be their aim in the tactical sales activities with maximum efficiency, and the main strategic task - the formation of the long-term competitiveness of the parent company.Since the subjects of their own RTD themselves as official representatives of the company, they have to withstand all the elements of corporate identity, especially in keeping the proper level of this indicator as the economic profitability.Also, for the formation of a favorable image of the parent company RTD actors should implement a set of marketing activities aimed at targeted counterparties.

In order to ensure as operational monitoring, as well as an overall strategic vision for the development of the markets targeted regions, the subjects performed the SCC approved the provision of regular reporting forms.The frequency of reporting and its forms, as a rule, be approved in advance, provided the urgent need for storage of information, RTD must request the head of the parent company to provide necessary information.Also one of the main objectives of the subjects of the SCC is to provide maximum service of actual and potential customers, otherwise the creation of TPS may be not only justified, but not economically feasible.Subjects RTD should continuously monitor and assess the needs of customer satisfaction in the region, to form and maintain a customer base, to establish a trusting relationship and introduce new adaptive forms and methods of cooperation with customers.