demand for commodities - determined by the needs of buyers in the product at a specified price and availability of its solvency.The level of demand (one of the most prominent figures) - is the amount of product that consumers are willing to buy at a given price.This fact simply means that potential buyers have a need for this product and the ability to acquire it, but it does not mean that buyers are willing to purchase it in that amount.This implies that the demand - a potential buyer need when its solvency, but these conditions do not necessarily have to be executed for their implementation meets a number of economic factors.
demand is the main factor for the price of goods, which affects the demand.In addition, there are a number of factors which are referred to as non-price, they affect the demand for goods, regardless of its price.
- consumer income.Increased revenue usually leads to an increased demand for goods, but may greatly change the overall structure of consumption.Demand for low-quality goods decreases, as consumers have the opportunity to buy higher quality products.
- fashion tastes of consumers.It is no secret that consumer tastes changed under the influence of a capricious fashion, as a consequence may change and the demand for this product.Growth in consumer preferences will inevitably lead to the fact that demand for a certain type of product will inevitably grow.This fact has a strong influence on fashion products (clothing, shoes), and the lowest - on durable goods.
- number of consumers.Reducing the number of users leads to a reduced demand, while increasing the number of potential buyers considerably increases the demand for goods.All this depends on various factors, such as changes in the population, which is related to migration or a higher birth rate.
- promotion on foreign markets increases the demand for goods, while the wrong pricing policy and the introduction of export taxes on the goods it can significantly reduce.The number of potential buyers affect the price of the item only if the goods are in demand everywhere.This does not apply to the national clothes, products or characters, popular only in a specific region of the country to another site, they simply will not have the demand.
- Prices substitutes.Since virtually any product on the market has a substitute that performs the same function, the rise in commodity itself leads to increased demand for substitute products.This factor plays an important role, especially if alternatives have similar qualities as the commodity itself.The unique products, so it is difficult to find a substitute, in this case, this factor no longer play a significant role.
- expectations.Consumers can expect a significant decrease in prices for this product, which is why the demand for products may decrease considerably.Thus, in a difficult economic situation significantly increases the demand for goods (salt, soap, matches), buyers need to dismantle the product first, because they are afraid of her disappearance from the shelves.While waiting for higher prices for some products demand is greatly reduced.This factor is rarely taken into account in the demand curve, as predicted expectations of potential buyers is quite difficult.
- Prices of complementary products.Many of the products on the market require complementary products.For cameras such products are memory cards and photographic film, their prices will affect demand inversely.If the price of the components greatly increase, the demand for cameras significantly reduced.
Audit of calculations with buyers involves detailed analysis of consumer demand in the market, to engage in these issues must necessarily qualified.It is correct to work with customers and the calculation of the demand for goods will help to establish the correct operation of commercial enterprises in market conditions.
