Since that time, as the economy has moved to a market economy, the strategic plan, and all kinds of planning were set aside and forgotten.This fact can be explained by the fact that many businessmen and managers of large companies have more confidence in the "invisible hand of the market."At the same time, the practice of doing things forced to reconsider this approach and return to the control levers, including strategic planning.
First of all, it must be said that the strategic plan - is a document that expresses the long-term objectives and goals of the company.It provides information on the state of the environment and the internal structure of the enterprise.Speaking of the time interval, the document is designed for 10-15 years.Its basis is the so-called mission of the enterprise.This basic idea must be present in the plan, regardless of the scope and scale of its activities.
Strategic Plan for development of the enterprise includes three interconnected sections.In order to more clearly answer the question of what is the mission of the company, you have to imagine what it will be through these fifteen years.Currently, this information is quite specifically spelled out in the statutes, in the case of joint stock company or limited liability company.Although the individual entrepreneur has the right to set itself the same tasks and schedule the appropriate perspective.
In practice, many businesses reduce strategic plan to profit.Of course, this is the most important characteristic of the results of the company for a certain period.As you know, there are times when the work leads to losses.It is believed that the profits related to purely domestic issues.And exposes it as a strategic goal for many years - not quite an exact solution.For example, the strategic mission of the group "Gazprom" is for people to create a more comfortable living conditions.
second time, after the main goal is set, is to formulate a long-term and short-term tasks that need to be solved in the process achieve.The strategic plan should include a general orientation for the development of the production base and training.Today, many companies are engaged in the manufacture and installation of plastic windows.Many of them are content to live current orders.More advanced, so to speak, took a different position.
They are modernizing existing equipment.Expand production facilities.Add in its product line the new position.In addition to the installation of windows, customers are offered services for installation of suspended ceilings.And in order to expand the scope of activities, it is necessary to attract additional personnel.And not just to attract, but also to improve their qualifications.All these and many other processes should be reflected in a document called a "strategic plan".
you need to make one remark.All these activities should be carried out in order to consolidate its presence in the market.At its core, this is a strategic objective of the referred plan.In the current legislation, there are rules that limit the maximum share of the market, which may take one company.So, you can put exactly this purpose.For example, it is necessary to take 30% of the market in the manufacture and installation of plastic windows.If this threshold is exceeded, take the action antitrust mechanisms.That should not be allowed.
With this in mind, the strategic plan should include a third section - the one that regulates the mechanism for management decisions.Everyone knows that the famous entrepreneur Ford to make important decisions on their own.At the same time, he relied on the opinion of the Expert Council, which is acting in his company.This aspect of the work - the mechanism of decision-making - should pay particular attention to strategic planning.
