What is the strategy?This word is always more alarming because of the alleged scale of this concept.Under the strategy, in particular, it refers to the policy of the enterprise.If you look at this concept literally, this is exactly what the leaders of the company intends to do in the future.
For a fuller understanding of what strategy is necessary to consider the term in several aspects.
Firstly, the strategy - is the direction of the enterprise with the adoption of long-term solutions.In the first place is to be determined from the perspective of the company's strategy decisions that inadvertently or intentionally set long-term direction of its economic activity.In this case, the company may be implied by the company or organization of their divisions or subsidiaries.However, no matter under what name did not exist business units, the development strategy should include solutions that predetermine its future organizational structure and proposed activities.
specialists have noted two main advantages with this definition of strategy.The first is that we are talking about the decisions themselves and the process of doing, not planning.After all, regardless of whether the plan, decisions will be taken at all times.The second advantage is revealed in the priorities of the company.Not all designs to be fulfilled, so it is a strategy overcomes the conflict of interest and to overcome their unpredictable consequences.
According to the first definition of the strategy, the decision to become a leader in the organization is not considered strategic.This decision is likely to be attributed to the strategic plan.
In summary, the strategy - it is the event that can lead to concrete results, which can be both positive and negative.
Thus, in the first definition explains what the strategy.However, how the strategy is being developed to chance to achieve the desired result were high?
to this question gives the answer the second definition, indicating that an outstanding strategy - a strategy characterized.It will bring excess profits only if the decisions are somewhat different from competing solutions.At the same time different - does not always mean better.
business model can be adapted to the market only if it is competitive.So, what does the special attraction of a particular model for the consumer?This can be a better product and lower prices or better service.In itself, the concept of "best" always means "not like the others."
To maintain the advantages over a long time, it must not be easy to repeat.His imitation of the competitors should require substantial investment.And by the time when they will be able to catch up with the leader, who has already made a step forward and again offer something better.
most common answers to the question: "What is the strategy?" Can be found in specialized literature, which contains a basic or reference, well-publicized and scrutinized the practice methodology for business development.They represent different approaches to the expansion of the company, related to changes in each of the following elements: the market, the product, industry and technology.Each of these elements may be in an existing or new status.
Nowadays experts to develop a strategy prized two main properties of a competitive advantage.At the same time to be somewhat different, and you need to act differently than the competition.And, therefore, we must be able to take bold decisions, challenging conventional thinking.
