In today's world, an incredible number of transactions for the purchase and sale of various goods and services takes place via the Internet.When the undoubted advantages of this type of trade, and it has obvious disadvantages.For example, the buyer has the opportunity to evaluate the product only on the basis of a picture or video, or relying on the description that is provided by the seller.A role in the selection can play customer reviews and large-scale advertising campaign.However, in the absence of opportunities to interest a potential customer personally, the basic rate sellers have to do in a unique and unusual presentation of its product range.
What should be the description
description, intelligently and logically reveals the main characteristics of the product, can be the main "hook" that will not only attract customers but also cause him the desire to buy.
In order to be an effective tool to increase sales, commodity must meet several basic principles:
- used must conform to the style of the categories of goods (spirits and spare parts for the tractors described in different languages).
- content must be reliable, understandable within the meaning of the target categories of buyers.
- text should not be a "template".The uniqueness and originality of proposals - a pledge of his appeal.Copy finished texts can lead to opposite results.
- description should be quite exciting and concise so as not to cause an information "satiety" and not tire the reader.
- Particular attention should be paid to literacy presentation.Agree wishing to book quiz on Russian language after reading ads with grammatical errors, there are few.This also applies to other categories of goods and services.
should look like a perfect description of the goods?Example of correct and professional texts can be found in popular stores that are not the first year on the market.Normally, the presentation is based on a fairly simple scheme:
- Item Name.
- small announcement.It may be a call, a question or a little argument.For example: "clogged sink or broken chandelier?Do not know where to turn?The company "XXX" will solve your problems! ".Or, "Not over the hill warm days, and it's time to think about a change of clothes."And so on.Options can be many.The main thing - interest, to attract a buyer.The announcement should refer to an urgent problem or need.
- Description.Here, depending on the category of products, it must be said about the technical or practical benefits, uniqueness and diversity.The text should cause not only interest, but also the desire to possess the data subject or to receive service.
- conclusion.Logical conclusion, designed to tell what benefits will receive a potential buyer after the purchase order or, what is unique or attractive that product.The final part should be structured in such a way that after the buyer was ready to immediately buy it.Naturally, the structure of the site should allow the process to move to the checkout immediately after reading.
Compliance with these simple rules in the process of filling your site or sentences of explanation, will allow you to stand out favorably similar texts, on which modern Internet user has just shrugs.Spend more time to "humanize" and as close as possible to its product to the buyer, and a response will be forthcoming.
