essence of strategic Menage cop comes to the disclosure of such important issues as the response of the current situation of the company and the creation of conditions for reaching the desired position, which would be a more attractive, after a certain period, and identify ways and means of achieving thisposition.
Therefore, managers need to understand the current situation in the company to make decisions about where to go in the future.This requires an information base that can provide decision-making process of the strategic plan, which would correspond to the current situation.
essence of strategic management is largely determined by such notion as an orientation for the future.In connection with this very important for managers is the ability to define the objectives to be pursued by the company.The implementation of the chosen strategy involves the adjustment of the two previous stages.At the same time play an enormous role the resources available, particularly the organizational structure of the enterprise management system, organizational structure, personnel, which largely depends on the success of the strategy.
On the content essence of strategic management is to appeal to the basic processes taking place in the enterprise, with particular attention to limiting the ability of enterprises to build their own strategic potential.
This takes oriented strategic decisions for the future, fraught with uncertainty and are associated with the involvement of additional resources.They are designed for long-term and very serious consequences.Examples of such solutions may be reconstruction of the enterprise, the introduction of new products, advanced technologies, changes in the organizational structure, access to foreign markets, merge with other companies and so forth.
essence of strategic management reflect such characteristics as innovation peculiar to him the nature, focus onlong-term goal, the existence of a set of alternatives, subjectivity, and the irreversibility of the lengthy time frame of the consequences.
main idea, which expresses the essence of strategic management is the need to transfer the main attention of the leadership on the environment with a view to the possibility of the emergence of a rapid response to upcoming changes and challenges of the environment.
concept and essence of strategic management are expressed in terms strategy - the process of making difficult strategic decisions at the highest level of leadership and organizational hierarchy.It is expressed in defining and establishing the connection of the enterprise or organization with its immediate environment for the implementation of the selected target through the rational allocation of resources, which allows you to effectively and efficiently influence the operation of the company and all its subsidiaries.
essence and objectives of management are shown in management on the formulation and subsequent implementation of long-term objectives, maintaining positive relationships and effective enterprise in its environment, in accordance with the objectives and internal capabilities.
conceptual apparatus of this type of management is common with such concepts as "operational control".But it differs from it in principle position.
Strategic management is one of the most important factors in the survival of enterprises and companies in a competitive market.However, we should recognize that many organizations today are characterized by a lack of policies, which largely leads to their defeat in the fight against competitors.
