compared with a press conference briefing is more efficient means of informing the public, and therefore potential customers about your business, its opportunities, prospects and benefits of cooperation.Skillful briefing creates a positive first impression, it is advantageous delivers news, highlights trends, allows you to quickly respond to the events that took place just a few hours ago.
essence of this event is eloquently described in the underlying root of the English word of his brief (brief, concise).In the practice of public relations it means that the maximum duration of the briefing may not exceed 30 minutes.Cases and successful, which are stacked in a quarter of an hour, but in this case they should be carried out by this PR professionals with considerable experience in this field.
within the shortest time, eliminating the need for specially adapted for this space that allows you to organize the event literally "on wheels", "on the fly", providing only standing room for speakers and journalists.Therefore briefing possible in almost any hall of the office building, hotel or airport.This is also not served mineral water, coffee, sandwiches and so on. N.
to turn into some kind of briefing PR-action, attracting the attention of society, it is necessary first of all to adhere strictly to the conventional scheme of.Because of the extremely short time, the program eliminates the mandatory briefing for the press conference presentation and immediately goes to the essence of the case are set out in a short protruding information statement.
text of the statement prepared in advance, certainly beforehand worked out and polished.His goal - so clearly state information or position to prevent its inaccurate statement or twisted in the media.The application must also be concise and understandable for journalists to their part did not follow specific questions that complicate the briefing.
His timing is divided into two unequal parts.About a third of the time allocated to the statement or information message.The remaining two-thirds is blitz: journalists ask short questions and to receive the same short but information-rich answers.At the same time it is highly desirable to be a party to present people with a fast and accurate response to any questions and the ability to adequately respond to them.
To successfully held a briefing, his master must always control the situation and, like the surfer, "to keep the wave."Its mission - to provide the maximum of information presentation is a party, and at the same time clearly observe the time limits, so as not to turn the event in a press conference.
briefings unthinkable without competent and timely implementation managers with PR preparatory work for him.It includes alerting the media about the place and time of the event, the presentation of its main lines, clarifying the main issues, planning the next performance.Before the start of the briefing, it is necessary once again to check how prepared a place for the meeting and whether the operational audio and video equipment.It is desirable to remove as much as possible from the place of his sources of distracting noise and light effects.
need to prepare in advance a package of materials, which in the form of abstract or abstract topic outlines the briefing without giving personal opinions and citations.
