Consumer goods - a kind of products designed to meet the demands of potential consumers for home, personal or family use.For consumer products include footwear, clothing, furniture, construction materials, automobiles and other consumer goods.The properties of the goods, which determine their suitability to meet the specific needs of the population and are manifested in the course of use or exploitation is considered to be consumer.The collection of all consumer properties is none other than the quality of the goods.The structure consists of consumer properties of complex and qualitative characteristics of individual goods, separated by the rules of hierarchical classification on several levels.
Depending on the habits and consumer choice are different consumer goods prior, everyday and special demand.In addition, they are classified by purpose: clothing, footwear, food products and the nature of demand: the mass (household goods, food) and selective demand (antiques, jewelry).As consumer products vary in terms of use - short-term (food, household chemicals) and durables (household appliances, cars).Consumer products are divided into consumer goods, durable goods and a special range of products.FMCG (easily accessible goods and services), their customers buy without thinking often enough.These products include soap, washing powder, hairdresser.The price of consumer goods, as a rule, is not high, so the decision of the buyer affected by the habit, because often buy products of the same firm.To create the habit of the buyer, the producers are widely advertise their own products, thus creating a lasting effect easily recognizable image.
Durable goods - it's more important things that a person buys regularly.On the decision to purchase their buyers spend much more time.This can be expensive clothes, furniture, car, jewelry, a lawyer, consult a specialist.When buying these things consumers give special importance to the quality, the price of the goods and the reputation of the manufacturer.At the same time, the more expensive the item, the more time the consumer is willing to pay the analysis of its characteristics.For goods of specialty include things which, according to consumers, there is no replacement.It could be hours «Rolex» or antiques.For their acquisition of potential buyers willing to spend more time and effort.The price in this case is not critical, as the consumer wants to buy that product and no other.
To increase consumer demand, especially well-known companies develop and produce products that are a result of a broad advertising campaign and sufficiently long service life are the face of the company.Such goods brand name.Brand - is a new modern ideology of management and the key to success in any kind of activity on recruiting qualified staff to the modern innovative technologies.
Regional branding - a new trend aimed at the development and prosperity of the business.Outstanding specialist Thomas Gad, who developed the concept of 4D Branding, believes that branding - is not only a basic framework of marketing, it is the development of the company's structure, making it unique in the market of consumer goods.Method 4D Branding clear structure is different for brand development and objective assessment of its effectiveness, which enables enterprises to build their own business to a whole new level.
