Speaking of such a thing as quality of goods, usually mean that it will be the products that best meet the needs of the consumer on possible longer term.During product development determined the benefits that will be offered in these products.This benefit is transferred to the material properties of the product - such as a quality, characteristics and appearance.The received data on the properties of the solution has a special importance, since it is largely formed the reaction of consumers to the goods, that is, the characteristics of these properties will depend on the demand for this product and, hence, the potential profit maker.
quality goods - is when the product performs its intended function.It is the availability of reliable, precision manufacturing, and ease of operation and maintenance, as well as other important svoystv.Kachestvo goods - the most powerful tool by which a marketer positioning products in the market.Quality product has two components: the level and consistency.
developing products, marketers first need to determine the levels of quality, with which to hold the position of goods in the target markets.On the concept of quality-related: efficiency, precision manufacturing and reliability during operation with the least need of repair, and other valuable property from the category of Performance (Low power consumption, for example) .But we must take into account the fact that some properties of the goods offered are measured and subjectivelyas well as a quality must be measured in terms of customer value vospriyatiya.Imeyut form fvetovoe clearance, packing, finally.
However, keep in mind that companies rarely offer products the highest possible quality - few buyers willing or able to buy high quality goods such as expensive car or a watch.Instead, the company picked up those levels of quality that meet the needs of the target market and the levels of quality competitive product.In this situation kachestvennost means that "no defects or abnormalities."In its trading relations buyers and customers as if finding a compromise, which has a specific name, "best value for money and quality of the goods."
The renewed emphasis on the quality of goods has led to the fact that there was a global movement for improved quality.Japanese companies practiced a long period of "integrated management of quality."Its meaning - is improving the quality of products and the process of their creation at all stages of production.For a long time awarded by the Japanese companies who have achieved naivyssheey quality-of the goods, the prize Demming.During this period, for quality control has transformed Japan from manufacturer trinkets in one of the economic giants - and now American and European industry companies trying to meet the same samym.V recently in this process are actively involved and Russian producers - these are the conditions of market competition.
The result was the world revolution, which can be seen in all aspects of predprinimatelstva.Dlya some enterprises improved quality - is when improved output control, to reduce the number of defects that annoy consumers.And if there is more product and licensing agreement for the trademark, then it is considered to be "branded mark", to maintain the image quality is due to be treated even more anxious.In this case, all the staff must be well aware that there is a license agreement on the trademark, and the quality of the product depends directly on their financial well-being.
addition, customers at any level of the organization need to be educated and interested in the priority of ensuring quality.Typically, management of quality goods all over the world - this is an absolute commitment to the idea of regular increases in the company of good quality.Quality of the goods is achieved thanks to the huge total dedication of all parts of the personnel of the enterprise - from the highest level of power and descending.
