This method of collecting primary information Diverse as opinion poll, has recently become extremely popular, and one might even say, the usual.People who are engaged in their conduct, found almost everywhere - in the streets, on the Internet, they can be to get the message to phone or mail.What caused such popularity polls, and what, in fact, is their essence?
best method of study
Social Survey - is one of the best and most reliable methods of research that can be.Most often they are carried out to find out what people think of this or that occasion.In other words, when it is necessary to form the public opinion.Why is this considered a good method?Because here, the principle of randomness.The polls are trying to involve the maximum number of people, unrelated and did not know each other, in general - random passers-by.Indeed, in such cases, it is important to listen to different opinions and make some statistics, which is built on the basis of the information received.And for what it is needed - this is a completely different question.
Appointment polls
The poll is the main component of psychological research.Its main purpose is to get the specific information relating to collective, group, social and, of course, purely personal opinion.More often they spend to find out people's thoughts about certain events, which also tend to be associated with the company.This method is used everywhere today, it is with its help it is possible to receive more than 90 percent of sociological data.
specific ways
The poll is, rather, a specific method of investigation, as it involves the use of an individual approach to every person who is involved in this experiment.In fact, every person - is the primary source of information.It is a sociological survey can help to explore the scope of people's consciousness.Most often resort to it when you need to find out information about the situation or events that are not generally available for direct observation.Or if for them there is no documentary evidence, kotoryeobychno help make a definite opinion.
In addition, it is quite economical, efficient, mobile and easy way.However, over the last can argue long.Because sometimes get some hard data.Again, the survey involves direct contact with the respondent.And we all know what can be defined personality.Some people just out of principle flatly refuse to tell anything.This creates certain problems to the person who is engaged in carrying out the survey.
problems contact
often have to overcome a whole page to the psychological barriers and "walls" to conduct a survey.Example: you need to know the opinion of the pensioners about the current economic situation.Everyone knows what could be the people belonging to the age group "60+".Inquirer will be faced with a bunch of questions not related to the topic."Why do you need it?", "What would change?", "Will again be fed breakfast!"- A barrage of absolutely unreasonable and illogical accusations will fall on the head of the person who asked the question.Perhaps, to know the opinion of one hundred people have to spend on it all day.What can we do to achieve this goal?
How to establish contact with the respondent?
necessary to have a reliable tool that is directly grounded research program.Since you can not go empty handed!You should also try to be as friendly, friendly, but unobtrusive - the source must be configured to communicate.Even if someone would flatly refuse pollster shall remain confident in their preparedness.We must remember that not everything depends on it.And finally, you need to prove himself as a fine psychologist - to anticipate the development of a situation (which can tighten the holding of the poll), to be able to direct interlocutor in the right direction and follow the mood of the respondent.To be prepared, it is possible to successfully conduct a survey.An example of this - many survey recorded in the framework of a television program and demonstrated the air.
information for research
But what follows then, when the job is done?Then begins the most important thing.We study the results of sociological surveys - specifically, pedantically, meticulously.In parallel, experts compiling.If the method of sociological survey was to conduct a kind of test (ie, the question was asked and given multiple answers, of which I had to pick one), it takes a little time.You just have to count how many people chose the first answer as - second, third, and so on. D. And on the basis of Statistics experts make certain conclusions.
example, if you conduct a poll carried out in order to identify how to take residents N new ordinance banning smoking in public places, the conclusion might be: "On the basis of conducted among residents of the survey found out that 52%supported the law, 48% - on the contrary, and 4% expressed their indifference. From this it follows that ... "- and in that spirit.A certain kind of opinion on the work done.Depending on the application, it may be different - sometimes missing a few lines, and sometimes sociologists present their thoughts on a few pages.If you just need to convey to the public the statistics, then use the first option.And if you need to make any changes, which is often with higher levels of government or governance, social scientists for a long time working on the text.
method of questioning
With testing all clear, every one of us at least once in life, but took something like that.But what can be said about a method such as this profile?A sociological survey conducted by filling a specific form, time takes considerably longer.Respondent issued a questionnaire in advance prescribed there questions that he should answer.And statistics on the basis of these data be too difficult, plus everything it will take more time.This method is used in case you need to get a more detailed and advanced information.And if in the unit "test" survey voiced the problem and give two or three options for the response, here the respondent will have to work hard and to express their views more fully.
worth noting that not every set of questions can be considered the questionnaire.It is made by sociologists in a special principle.First, you need a single research plan.Form - is not just a form.This kind of written conversation with the man.Usually, it has a small but clear the entry, where the respondent talk about the subject, purpose and main objectives of the survey.And, of course, a bit of information about the organization, engaged in questioning.
Do I need a poll?
Many superficial understanding in this topic, consider that the results of opinion polls to nothing lead.However, it is not.In fact, polls give the opportunity to better deal with these or other issues, understand the world and to know the truth in any given situation.By the way, many Russians think so.And by the way, it was found with the help of all those same polls.In the end, if you want to solve a global problem, this method can help.But only if the results are proven, because all the information is checked.
