Dita Von Teese, Taylor Swift, Jessica Shore and other stars walked the red carpet awards ceremony The Fragrance Foundation 2013 - perfume analog of the "Oscar".
first presentation of this award took place in 1973.It awarded the best perfume houses and the most interesting innovations in the international community of perfumers, designers and celebrities.
This year, among others, was awarded the singer Taylor Swift is no longer a novice in creating perfumes.
1. FRAGRANCE OF THE YEAR - FRAGRANCE OF THE YEAR
nominees in this category are measured at the aggregate of criteria: flavor, marketing strategy, packaging and advertising campaign.
WOMEN LUXURY - Florabotanica Balenciaga Paris (Coty Prestige)
Female PRESTIGE - DOT Marc Jacobs (Coty Prestige)
Female POPULAR - Girlfriend Justin Bieber (Elizabeth Arden)
Male LUXURY - ColoniaIntensa Oud Acqua Di Parma
Male PRESTIGE - Tom Ford Noir (Tom Ford Beauty)
Male POPULAR - James Bond 007 (P & amp; G Prestige)
In this category the jury chooses a fragrance that has acquired the status of flavor legends recognized classics, and is on the market for at least 15 years.
3. PERFUME EXTRAORDINAIRE - Robertet
receive this award fragrances manufacturers, accounted for craftsmanship and aesthetics produced fragrances.
4. PERFUMER OF THE YEAR AWARD - LIFETIME ACHIEVEMENT - Perfume year - Alberto Morillas (Firmenich)
Perfume rewarded for the vital contribution to the art of perfumery.
5. MEDIA CAMPAIGN OF THE YEAR - Promotional Campaign of the Year
Judges evaluate innovative concepts and the response in the market.Accounted for print and TV advertising.
women's fragrance - Dolce & amp;Gabbana Pour Femme
Men's fragrance - Dolce & amp;Gabbana The One for Men Sport
6. PACKAGING OF THE YEAR - The bottle and packaging, the
Judges evaluate the design of the bottle, packaging and graphics.
women's fragrance - Florabotanica Balenciaga Paris (Coty Prestige)
Men's fragrance - Montblanc Legend (Interparfums)
7. HALL OF FAME - recognition for his contribution to the art of perfumery - Linda Wells, editor-in-chief of Allure
This awardIt is awarded to a person for his innovation, dedication and creativity for the benefit of the perfume industry.
8. INDIE AWARD - Best flavor independent perfume brands - By Kilian Amber Oud
in this category choosing the best fragrance of the perfume brand Independent (independent of the big companies in the sale and distribution of its products is not more than 50 points of sale in the US.
9. FRAGRANCE CELEBRITY OF THE YEAR - The contribution of celebrity perfumes - Taylor Swift In this nomination is chosen famous personality that his involvement enhances the prestige fragrance industry.
10. RETAIL INNOVATION OF THE YEAR - Innovation in the field of salefragrances - QVC
In this category are awarded sellers flavors with good levels of service.
11. CONSUMER CHOICE - Choosing buyers
Here are the results of a collective vote and, accordingly, the most favorite fragrances customers in the United States. Those interested can register at TheFragrance Foundation.
women's fragrance - Girlfriend Justin Bieber (Elizabeth Arden)
Men's fragrance - Acqua di Gio Essenza Giorgio Armani
congratulate the winners and look forward to your impressions!
