On the market today there are a lot of large companies are able to maintain a marketing department of a number of highly skilled professionals.When you work as a team every marketer usually charge a plot, one may engage in market monitoring, the other - reporting on the basis of studies, the third - work with consumers.This division of labor allows each specialist focus on their specific tasks, and often makes the professional activity more efficient.However, not all companies and industrial organizations are willing to pay for the work of several specialists of the sphere of marketing, often because their level of salary expectation is quite high.At the same time, competition in the market makes it necessary to find new, innovative ways of development of the company, which contribute to well-developed strategy, and ongoing marketing activities.What are the alternatives to the marketing department, and how to organize the enterprise marketing activities with the lowest cost for a modest corporate budget.
Firstly, it is possible to hire a specialist, instructing him to perform all tasks related to the promotion of marketing, research competitors and consumers, preparation of reports and presentations.This approach seems to be beneficial to the company financially.At the same time, working independently and being subordinated to the immediate superior, who is usually busy, a marketer may not be effective, sometimes even without knowing it.Monitor the quality of implementation of the plans is often no one to promote, market research are not really needed, and sales and customer service, so that superfluous marketer may even dismiss or transfer to another unit, where an employee is required to work simple.The fact that the activities implemented in the enterprise marketer, you need basically just a market-oriented organization in which great attention is paid to the promotion of new, "sharpened" under the individual segments of goods and services.In companies where the marketing craze - no more than a fad, these experts usually do not stay long, perekvalifitsiruyas conventional sales managers.
For organizations that do not require marketing services on a regular basis, a good option would be to work with consulting firms and marketing agencies.They will help to create or acquire a business plan for the market segment in which the company was going to produce a new product or competitive enough to make it the most efficient functioning of the economic point of view.Together with advertising agencies consultants, marketers can develop the concept of promotion and advertising campaign in the most appropriate means of media.Cost consulting or marketing such services is not cheap, but they can be an order of magnitude more effective months of work full-time specialist.
The third option is the most time-consuming, but not always expensive.Head of the company can try to extend the marketing department to the size of the entire corporate staff, ieinvite employees to actively participate in marketing activities.Of course, it is not necessary to do the form of job expansion with the addition of experts in marketing of their duties.- It is not likely to cause any excitement in workers, no enthusiasm.But why working with corporate clients sales professionals do not ask them to talk about their proposals for a new product or its shortcomings.Also, customers are happy to inform about new promotions and discounts competitors, the market situation and their needs for next season.With current information on market conditions in the region and segment, the company can develop a balanced and proper development strategy, thus saving significant resources on market research and support personnel, and create a harmonious environment without unnecessary marketing costs.
