management as a field of professional activity aimed at achieving any enterprise or organization goals through efficient use of resources.Any company focuses on market conditions and the needs of industry and the needs of consumers trying to maximize their profits.Management also is not only corrects the target, but also creates them on the basis of the basic needs of the organization and characteristics of the market.
Any organization operates in a constantly changing environment of the market environment, forcing the management to find ways of organic adaptation to these changes.This deals with strategic management.
As a whole any strategy can be defined as an innovative model of action to achieve their goals.Its content is a specific set of rules that helps to identify the main areas of activity, which should focus.Types of management strategies are very diverse, due to the different characteristics of both industries and economic life, and the peculiarities of the functioning of each individual company.Using a strategy is necessary when a sudden change in the macro environment.
Species management strategies are different in nature.Therefore emit offensive, defensive and offensive and defensive strategies.The offensive strategy is active as directly related to the diversification of production and the intensification of the market.It is also the most risky, as it can be successful only if the correct choice of niche.Defensive contact the centralization of management at all levels in the case of reduction activities.Offensive and defensive strategy aimed at correcting the shaken position of the organization.
kinds of strategies in the management are directly linked to the organization.Therefore, the strategy of operation and development strategies that are characteristic of the management, are also characteristic of the organization.Consequently, the types of strategies in strategic management based on common strategies.
strategies directly related to the operation of the organization's activities in the market and the implementation of its goals.Any company can choose for themselves a leader in low cost or differentiation or focus.If price competition determines the domestic industry development trends in it, then it is advisable to apply the company's leadership in the low cost, saving on fixed costs.If the company has technological advantages, then she should choose the differentiation of its production, ensuring the uniqueness of their products.Focusing also achieves absolute competitive advantage in a particular segment.
growth strategy inherent in newly established, young organizations that seek as soon as possible to take a leading position in the industry.
Of course, the optimal strategy does not exist, so each organization is developing a unique strategy that takes into account all the features of the macro.
The end result of the organization is defined by its purpose.There are various kinds of management purposes.Goals may be general, reflecting the most important areas of activity, specific, are being developed in each division in the context of the overall objectives, strategy, aimed at solving large-scale problems and tactical, which reflect the individual stages of the strategic objectives.Depending on the time of the goal is divided into short and long term.
Various management strategies to help organizations make best use of its advantages to take a leading position in the industry.
